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Chicago-Based Sandwich Shop Strikes Huge Deal With Major Convenience Chain
Potbelly Sandwich Works has been a favorite deli for nearly 50 years. They opened their first location in Chicago in 1977 and quickly became a huge hit. The company has grown to more than 445 locations across the United States and hopes that a new business deal will help the brand continue its growth. Potbelly Corporation recently announced a merger with RaceTrac. Potbelly has a long-term goal of growing to more than 2,000 shops, and Potbelly President and CEO Bob Wright feels confident the merger will get the brand where it wants to be.
“RaceTrac’s strategic vision including their commitment to quality align perfectly with our mission to delight customers with great food and good vibes,” Bob Wright shared in a release. “We have positioned Potbelly for accelerated franchise-led growth in recent years, and this transaction fortifies our path while delivering certain and immediate value to our shareholders. With RaceTrac’s resources, we will unlock new opportunity for this incredible brand while staying true to the neighborhood sandwich shop experience that makes Potbelly special.”
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RaceTrac Is Equally As Excited About The Potbelly Sandwich Works Merger
According to the news release, RaceTrac operates more than 800 convenience stores in 14 states. RaceTrac also serves 1,200 locations in the United States and Puerto Rico under the Gulf brand. They offer a variety of food and beverage options and have a proven track record of success.
“Our companies, combined, have spent over 130 years delighting guests by providing them with welcoming smiles and a place to enjoy life’s everyday moments. We are proud of Potbelly’s legacy as a beloved neighborhood sandwich shop and are excited to expand our family of convenience-driven brands,” CEO and Chairman of the Board at RaceTrac Natalie Morhous shared. “I’m pleased to welcome Potbelly’s more than 5,200 team members and franchise partners to the RaceTrac family. Together, we’ll serve guests in even more meaningful ways.”
The merger between Potbelly and RaceTrac is expected to take place in 2026.
This story’s featured image is by Tim Boyle/Getty Images
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