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Cracker Barrel CEO Admits She’s Made Huge Mistakes With The Brand
Making mistakes is a big part of being human. No one is perfect, and even those with the best intentions sometimes swing and miss. Cracker Barrel CEO Julie Masino had big visions for the brand. She began store remodels and logo changes, but the people spoke up and did not like it. At first, it seemed like the new and improved Cracker Barrel would be the future of the beloved restaurant. But as the backlash continued, Julie did what other CEOS may not have. She listened to the complaints and discontinued the rebrand. She opened up about the Cracker Barrel logo debacle on The Glenn Beck Podcast. The CEO had a refreshing take.
Julie Masino Admitted She Regrets Trying To Change Cracker Barrel’s Logo
Julie told Glen she knew people hated the new Cracker Barrel from the very beginning.
“I feel like I’ve been fired by America,” she said. “It’s hard because, again, all I’ve wanted to do was help people love this brand the way I love this brand.”
She added that changing the Cracker Barrel did not go the way she dreamed.
“The logo was one piece of a system. The Old Timer was never going anywhere,” she said.
Julie swallowed her pride and made a very surprising admission.
“I’m sorry. Like, I really regret that. That was not the intention,” she said.
“We are so sorry for the misunderstanding. I regret it. I don’t want people to be mad at us. My job is to make people love Cracker Barrel,” Julie added.
The comment section on YouTube didn’t love Julie’s response.
“That’s exactly right, she got fired by the United States of America. And if the corporate world would finally wake up and realize the United States’ majority of citizens do not want woke,” someone wrote.
Others put it more bluntly.
“We’re going back to brown. She loves the brand? She loved it so much that her first priority was to destroy it! The first thing that the woke do is to send grandma to the rest home. If only CB had a leader that loved the tradition of CB and focused on better food and selling real American products. If I were to take the helm, CB would be a national treasure with soaring profits,” they wrote.
It will take time to see how changing the logo and other factors truly affected Cracker Barrel’s bottom line. We hope it will bounce back.
This story’s featured can be found here.
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