During a time when so much of American culture is busy downplaying tradition, more families are embracing it, and they’re using their olfactory senses to take decorating to the next level. According to retail data, these consumers are not just decorating sooner. They’re also breaking out those scented candles quicker. Home goods analysts report a jump in premium candle sales starting as early as October, with many Americans saying holiday fragrances are now essential to creating a warm, welcoming home. “As temperatures fall, the demand for candles surges, often peaking around the holidays… candles offer an affordable way to modify a home’s atmosphere,” said Neil Saunders, managing director of retail for market research firm GlobalData. It turns out when people want to strengthen family traditions and build lasting memories, they’re focusing on one of the most important memory-making details: scent. While most shoppers are cramming into the aisles of Bath & Body Works or getting headaches sniffing endless scent combinations at Target, the savviest conservatives have their feet kicked up at home as they shop online for superior candles. The Candle Club is a circle of family and friends where tradition, timeless values, and truth burn bright. They also make the perfect gifts for all the Daily Wire fans in your life. With specialty collaborations made for each podcast host, plus seasonal candles for all occasions, these amazing smelling candles take the guesswork out of finding the perfect gift for your like-minded friends and family. Seasonal favorites like the new Michael Knowles Christmas Trio, Deck the Halls, Frosted Forest, and other holiday scents are flying off the shelves as families look for cost-effective ways to make their homes festive without going overboard on overpriced décor. People are figuring out that another strand of garland is nice, but a scented candle is the ultimate way to achieve holiday warmth that lasts all season. If you want your home to feel festive, start with the scent. Browse high-quality, small batch gifts today at TheCandleClub.com. The Candle Club shares common ownership with The Daily Wire.