SWEDEN

After the rage of gender profile: Co op ( a shoping group ) removes picture of 'undressed' Megan Fox
Published 18 November 2025 at 18.28

Domestic. Coop is now picking off a billboard with movie star Megan Fox after celebrity feminist Nina Runng, 43, raged against the image on social media. She told how she and her daughter were met with an “extremely objectified” woman when they were going to shop – and now the store chain is backing.

When Nina Rung visited a Coop store with her 16-year-old daughter, she reacted heavily to an advertising sign for iced coffee that showed a lightly dressed woman -- American movie star Megan Fox.

In a post on Instagram, she wrote:

“It should be possible to buy your food without also having to meet a stripped woman with extreme typical ideals.”

The 43-year-old gender profile has also spoken out in television about how awful it was to see the picture of Megan Fox in dress. Or as she herself describes the actor: "a stripped-down woman with extreme-typical ideals, sexualizing and objectifying of the female body."

“It’s crazy to advertise iced coffee with a female body that is extremely objectified,” says Nina Rung to TV4 Nyheterna.

Coop responds in an email to TV4 that they appreciate customers' views and that the advertising is now removed from the stores.

“The vast majority of the advertising or communication that exists in Coop’s stores comes from ourselves... but in this case we didn’t have that,” the chain explains, explaining that the sign came from the supplier.

The company behind the distribution of the ice business also comments on the incident. “With hindsight, perhaps we should have acted differently,” writes Krister Green, CEO of Gren Sales Distribution.

In a new post on Instagram, Nina Rung cheers her campaign was successful.

"So it can bring about a change. One small step at a time. Attention. React. Act. And as cherry on the top, it can also become a good basis for taking the talk about sexism and objectification," the 43-year-old feminist wrote.

Nina Rung has done by describing herself as a criminologist and gender scholar, but a few years ago it emerged that she only has a bachelor's degree.
https://www.friatider.se/efter....-genusprofilens-rase