Turning Point USA announced Monday that Kid Rock will headline its alternative halftime show set to air during the Super Bowl on Sunday, rivaling Puerto Rican artist Bad Bunny's performance during the NFL's official halftime show. The counter event, dubbed the "All American Halftime Show," is being promoted as a celebration of "faith, family and freedom" and will livestream Sunday evening across the group's social platforms. Kid Rock, a longtime supporter of President Donald Trump, will be joined by country artists Brantley Gilbert, Lee Brice and Gabby Barrett.