X platform&;#039;s brand safety score for advertisers hurt by error
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X platform&;#039;s brand safety score for advertisers hurt by error

Social media platform X‚ formerly Twitter‚ is looking to set the record straight after its brand safety score on a key platform used by major media advertisers displayed an inaccurate rating for four and a half months. X's brand safety score on DoubleVerify‚ one of the leading sources for media holding companies to check the safety and suitability of a given platform for advertising campaigns‚ was displayed as an erroneously low figure from late October of last year until last month. While...