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EA ponders ads to squeeze even more money out of its most expensive AAA games
Ads seem inescapable these days. The next place you might see commercials in the not-too-distant future is in AAA games from EA. That's right, some of your favorite high-end games, which can cost over $70 apiece, might come with ads to boost the revenue of companies like EA.
For the time being, there's no timeline for the move, as EA hasn't made any specific announcements. What the company did do was confirm that it has teams looking at the prospect of placing ads in AAA games. However, EA plans to be "very thoughtful" about those ad experiences, though, it's unclear what that might mean.
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