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WhatsApp’s Modern Family ad fires shots at iMessage and RCS
Apple confirmed last week what we've been expecting: iOS 18 will bring RCS support to the iPhone this year, finally ending the blue vs. green chat bubble drama. In fact, some iOS 18 beta 1 users enabled an early version of RCS that is working on the iPhone right now. RCS on iPhone will not be similar to Google's version of RCS, as Apple will support the carrier standard instead.
I've been telling you for years that a texting app like WhatsApp is a better alternative for cross-platform messaging. I'm a longtime iPhone user who has never had to deal with the color of bubbles. I rely on WhatsApp and other chat apps to talk to family and friends using Android devices.
But I'll never be able to drive that point home as brilliantly and succinctly as Meta just did, with the help of four Modern Family characters who briefly reprised their roles to tell a short story about group chats in which WhatsApp would be the clear winner.
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