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Why ‘Spider-Man’ Is Succeeding Where So Many Superhero Movies Failed
Not since “Avengers: Endgame” have theatergoers been this happy. “Spider-Man: Brand New Day” just had the biggest opening weekend in box office history, beating out the Avengers finale with $360 million in sales. Audiences love it, and it’s proving that the age of superhero movies isn’t over; just the stupid ones.
It’s not hard to see why the movie has been so successful. Despite becoming the third Spider-Man actor in the span of just 15 years, Tom Holland stands on his own, exuding a boyish charm and an innocence without naivete that his predecessors never mastered (all due respect to Tobey Maguire and Andrew Garfield).
“Spider-Man” also manages a few cameos (Black Widow, Hulk) that make the story more dynamic rather than feeling like Marvel product placement. And if you haven’t yet seen Holland’s previous appearances in “Captain America: Civil War,” “Spider-Man: Homecoming,” “Spider-Man: Far From Home,” and “Spider-Man: No Way Home,” you can watch this one anyway without getting lost.
Audiences will reward good storytelling, and “Brand New Day” hits Spider-Man’s sweet spot: sometimes light and funny, sometimes exploring deeper themes of isolation and belonging.
After the death of his aunt, Peter Parker has spent four years crime-fighting alone. In “No Way Home,” his secret identity was revealed, so in order to protect the ones he loves — his girlfriend, MJ, and his best friend, Ned — he asked for Doctor Strange to wipe the entire world’s memory of Peter. Now his only personal connection is to an NYPD detective who chastises him for not even knowing the names of her children. These days, he’s all business.
But when government facilities start being attacked by a telepath who can jump into people’s minds to control them, danger finds Peter’s friends anyway, and he realizes that his secluded life is hurting more than just himself.
Every good superhero film needs a compelling villain, and Jean Grey (played by Sadie Sink) delivers. She’s no Green Goblin or Doc Ock, but her powers are terrifying, and her anxieties existential. Producer Amy Pascal suggested that Jean Grey’s character represents much of Gen Z.
“We picked Jean [Grey] because [director] Destin [Daniel Cretton] came in and said, ‘If you guys want to do a movie that is about the way people feel isolated, even more today than ever, because of our technology and everything else — and not just young people, but everybody, but it has afflicted young people so much — if we can do a movie that is about how reaching out and making a connection to someone is the most important thing that you can do, then I understand how to do this movie,’” she told Deadline.
Peter’s own struggle with hermit-hood ends when MJ (Zendaya) reprimands him for wiping her memory and staying aloof, not giving her the choice to decide for herself whether she wants to be a part of his life. Peter may have good intentions for his solitude, and even though he can boast that he’s fighting crime bosses and mechanical scorpions, he finds that the results of his isolation are the same as they would be for any of us: He loses sight of who he is and what he can offer the world. To quote the Good Book, “It is not good for the man to be alone.”
Near the end of the film, Peter delivers a key line that came from Holland’s ad-libbing. Speaking of a day spent shooting scenes at Aunt May’s grave, director Destin Daniel Cretton said Holland “came up to me and said, ‘I’m just going to try some dialogue.’ I said, ‘Great.’ So we mic’d him up, and he squatted down, gave the flowers to Aunt May, and said the lines that ended up in the movie.”
“At the time, I didn’t think much of it,” Cretton continued. “I was just letting him improvise. But as soon as he said, ‘You’d be happy to know that I’ve decided I’m not going to do this alone anymore,’ that statement became the north star of the entire movie. Now it feels obvious that’s where the movie was always headed, but at the time we shot it, we didn’t really have that simple core idea yet. We worked backward from that point and realized, ‘That’s where we’re going.’ To me, that’s the entire movie right there.”
Tom Holland’s Spider-Man has the peculiar winsomeness needed to experience great personal tragedy and still believe in the goodness and sanctity of life. No more jaded superheroes, please. Our heroes should inspire us, and that’s exactly what this Spider-Man does.
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