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The Counterattack on Bad Bunny Half-Time

It is obvious that the NFL has become so inflated with its financial and cultural success that it feels free to shove anything down the viewing public’s throat and get away with it. A good example is the “Bad Bunny” Superbowl halftime show. Bad Bunny is a Puerto Rican rapper show who sings almost exclusively in Spanish. He is a virulent critic of President Trump who has cancelled US shows in the past fearing that ICE agents might disrupt his fan base; what a tragedy that would be. He recently sat through the National Anthem at a Yankees playoff game. It is too much to expect that Bad Bunny will be disinvited, but if the alternative teaches the league the value of thinking about the core fans … it will be well worth the effort. Not one to shy away from controversy, Homeland Security Kristi Noem has vowed to send ICE agents to the Super Bowl to protect real Americans. The reason given by the NFL for this unnecessarily polarizing choice of mid-game entertainment is that Mr. Bunny (Benito Antonio Martínez Ocasio) is one of the most popular world-wide entertainers, and the league is trying to expand its audience in Europe and Latin America. This, despite the fact that the vast majority of Americans over 30 who represent the core pro football fan base had never heard of him. The question is how do we punish the NFL in ways that will get the attention of Commissioner Goodell and his front office minions. They should be made aware that their core audience is more important than the degenerate Eurotrash and would-be immigrants (legal and illegal) currently south of the border that they are trying to cultivate? It is too much to ask the American public to boycott the game. It has become a “must-see” American institution. But it is not unthinkable for them to boycott the half-time show, particularly if an entertainment alternative is offered. This is where Charlie Kirk’s Turning Point USA (TPUSA) comes in. TPUSA is putting together and alternative half-time show with entertainers who will actually sing in English and will not insult or disparage the nation and its leaders. To that end, I have some suggestions of how to make the event such a success that the NFL will never again offer up such an insult to the American public as Bad Bunny. Advertisers should be competitors of the ads broadcast at the actual halftime. TPUSA could offer ads at discount rates to the competitors of half time sponsors. For example, if Bud Light is one of the entertainment sponsors, Coors Lite or Miller Lite could be asked to provide an entertaining ad in competition. Liquid Death is reportedly  sponsoring an add for the first time. If so Icelandic or Evian could be invited to provide an add for the alternative. Nothing scares a sponsor like the loss of market share. Some TPUSA officials have suggested Christian entertainers for their show. Rather, I’d suggest that the organization stay with more mainstream entertainers. Lee Greenwood, Kiss, and George Strait come to mind; Strait even has 35,000 signatures as a substitute for Bad Bad Bunny at the actual event. The alternative should be a fun show that celebrates America and its values. Given the fact that she was snubbed for this year’s event Taylor Swift might even consider doing the alternate event if invited. She is no fan of Trump, but she probably dislikes Goodall as much if not more. The defection of the Swifties would be a definite slap in the face for Goodall. Another idea for the alternative would be to have President Trump host it. He is entertaining when he wants to be and it would give him a chance to thumb his nose at both Goodell and Bad Bunny simultaneously. If the alternative is competitive with or outperforms the Bad Bunny show in the ratings, it might well send a signal that the woke Goodell is not the guy to lead the league into the future. The owners were asleep at the switch in the selection of Bad Bunny and there are rumors that some are very uncomfortable that the halftime show controversy will be an unwanted distraction from the game; good, it may teach them a lesson. It is too much to expect that Bad Bunny will be disinvited, but if the alternative teaches the league the  value of thinking about the core fans and their desires, it will be well worth the effort. At the very least, it will increase the followership and the coffers of TPUSA. READ MORE from Gary Anderson: The US Navy Gets Fit Is the Internet the Antichrist? Want to Suppress Crime? Start With Rochester, NY Gary Anderson is a regular contributor to The American Spectator.