There are plenty of reasons to criticize Gen Z. Their snide disinterest in social graces, the way they’re chronically online, safe spaces, weird music… it’s all a bit much. But credit where it’s due: they’re the first group in a long time to push back on mindless overconsumption, preferring to own things of value that have deeper meaning. This group is also at the forefront of turning away from thoughtless gift cards and corporate-branded clutter that’s been dominating holiday gift cycles for years. This season, a new wave of holiday shoppers, led by Gen Z, are trying something different. What they’re choosing could mean a culture headed in the right direction. According to new survey findings, more than 38% of Gen Z “gravitates toward gifts and interactions that carry emotional weight, favoring customized experiences and personal touches over standardized offerings.” In other words: Gen Z wants gifts with identity, including items that reflect a person’s values, humor, beliefs, and personality. They’re sick of throwaway gadgets that will get tossed in the trash in six months. McKinsey research partner Bo Finneman said, “They’re looking beyond tangible products and actually trying to understand what it is that makes the company tick. What’s its mission? What’s its purpose? And what is it actually trying to build for us as a society?” That shift in consumer habits has helped fuel a surge in niche gifts that are chosen for the recipient’s unique personality and interests. Those are exactly the kind of items flying off the shelves at the Daily Wire Shop this season. From unapologetic graphic tees to meme-ready drinkware, bestselling books, and premium holiday bundles, The Daily Wire’s lineup taps directly into this “identity gifting” trend. Daily Wire Shop doesn’t just carry products for the masses — it offers gifts with a point of view. Gifts you choose with your most sane-minded, “facts don’t care about your feelings” bestie or recently red-pilled great uncle. And it’s not just Gen Z shoppers driving this shift. Retailers report that older generations are quickly embracing the trend, choosing gifts that align with their beliefs instead of whatever’s trending in the Target ad. With the holidays approaching and everyone seeking out more meaningful gifts, shoppers are turning to Daily Wire Shop to fulfill all their gift giving needs. For Gen Z, for Gen X, for Millennials… there’s something for everyone. Shop curated holiday gifts at Daily Wire Shop.