Did you go Black Friday shopping? I have to admit I didn’t because I’m more of a Cyber Monday guy myself. The White House has just announced Black Friday sales are the highest the United States has ever seen. The announcement was made by the White House National Economic Council Director who revealed income increases under President trump has led to more American’s spending more on Black Friday. The Daily Wire reported more in-depth on National Economic Council Director’s comments: National Economic Council Director Kevin Hassett raved about the holiday sales already underway as he told Fox News host Rachel Campos-Duffy that Americans had just delivered “the best Black Friday that we’ve ever seen.” Hassett explained on “Fox & Friends: Weekend” that the end of the government shutdown had likely inspired a boost in consumer confidence as the holidays approached — and argued that wage growth under President Donald Trump compared to during former President Joe Biden’s administration was also likely playing a role in getting consumers through the doors. “The fact is that we just had the best Black Friday that we’ve ever seen,” Hassett began. “And it’s not just because people are out there, you know, taking debt on their credit cards. It’s because incomes are way up under President Trump. They dropped about $3000 a person, $6000 a family, under Joe Biden and it’s up $1500 a person so far this year.” “And with all that extra money, and with the government shutdown over so that people feel comfortable going back to stores, we’re seeing a really blow-out Thanksgiving and Christmas coming our way,” he continued. “I think all the retailers expect that both online and in-store sales are going to be the highest we’ve ever seen — and the point is that’s happening even though inflation is way, way down under President Trump, you know it was 5-10% under Biden and right now it’s running at about 2.5%, and it’s not — it’s way lower than wage growth, so people’s incomes are going up by way more than inflation and that’s why we’re seeing these blowout sales.” Watch Hassett here: Backup here if needed: National Economic Council Director Kevin Hassett: “We just had the best Black Friday that we’ve ever seen… Retailers expect that both online and in-store sales are going to be the highest we’ve ever seen.” pic.twitter.com/nqSelzFbfj — Breaking911 (@Breaking911) November 30, 2025 CBS News reported online black Friday sales were up too: Adobe Analytics, which tracks e-commerce, said U.S. consumers spent a record $11.8 billion online Friday, marking a 9.1% jump from last year. It was a slight increase from the company’s spending estimate of $11.7 billion. Traffic particularly piled up between the hours of 10 a.m. and 2 p.m. local time nationwide, when $12.5 million passed through online shopping carts every minute. Mobile shopping was estimated to drive more than half of all sales, according to Adobe. Consumers also spent a record $6.4 billion online on Thanksgiving Day, per Adobe. Top categories that saw an uptick in sales across both days included video game consoles, electronics and home appliances. Shopping services powered by artificial intelligence and social media advertising have also particularly influenced what consumers choose to buy, the firm said. Meanwhile, software company Salesforce estimated that Black Friday online sales totaled $18 billion in the U.S. and $79 billion globally. And e-commerce platform Shopify said its merchants raked in a record $6.2 billion in sales worldwide on Black Friday. At its peak, sales reached $5.1 million per minute – with top categories including cosmetics and clothing, according to the Canadian company. BREAKING: US ONLINE “BLACK FRIDAY” SALES REACH RECORD OF $11.8B UP 9.1% FROM LAST YEAR, SEEMS LIKE ECONOMY IS GOING UP BULLISH FOR CRYPTO! pic.twitter.com/sV6RxonKaR — ᴛʀᴀᴄᴇʀ (@DeFiTracer) November 30, 2025