Florida Gov. Ron DeSantis on Thursday introduced a proposal for a “Citizen Bill of Rights for Artificial Intelligence” to protect consumers. “Additionally, Governor DeSantis announced a proposal to protect Floridians from footing the bill for Hyperscale AI Data Centers and to empower local governments to reject their development in their communities,” a press release read. “Today, I proposed new legislation on artificial intelligence and AI data centers to protect Floridians’ privacy, security, and quality of life,” DeSantis said. “Our AI proposal will establish an Artificial Intelligence Bill of Rights to define and safeguard Floridians’ rights—including data privacy, parental controls, consumer protections, and restrictions on AI use of an individual’s name, image or likeness without consent,” he continued. As Al continues to develop we're committed to safeguarding Floridians' rights, data, tax dollars, and way of life. Today, I was proud to announce new legislation that will establish an Artificial Intelligence Bill of Rights in Florida, as well as legislation that will protect… pic.twitter.com/58hbO6uLQl — Ron DeSantis (@GovRonDeSantis) December 4, 2025 A closer look: More from the press release: The Artificial Intelligence proposal will establish an AI Bill of Rights to provide consumers with protections. Reenact protections Florida has already passed against “deep fakes” and explicit material, including those depicting minors. Prohibit any state or local government agency from utilizing DeepSeek or any other Chinese-created AI tools to protect American data. Prohibit AI from using an individual’s Name, Image, Likeness (NIL) without their consent – tie it to harm or sale of a product (political ads, schemes to defraud already in law). Require a notice to consumers when interacting with AI (Company chatbots). Prohibit entities from providing “licensed” therapy or mental health counseling through artificial intelligence. This can be expanded to include use of AI to imitate a licensed professional. Provide parental controls for minors which will allow parents to access the conversation their child has with a large language model, set parameters for when the child can access the platform, and notify parents if their child exhibits concerning behavior. Ensure data inputted to AI is secure and private. Prohibit companies from selling or sharing personal identifying information with third parties (deidentified) and mirror data privacy protections in current law. Limit insurance companies from using AI for insurance claims. Require that AI cannot be used as the sole determination in adjusting or denying a claim. Insurers that use AI for claims must detail the use and allow the Office of Insurance Regulation to inspect the AI model to ensure it does not violate unfair insurance trade practices. The Data Centers proposal will protect Consumers from footing the bill for AI Data Centers. The proposal will: Protect Ratepayers—Prohibit utilities from charging Florida residents more to support hyperscale data center development, including electric, gas, and water utilities. Protect Taxpayers—No taxpayer subsidies for Big Tech. Protect Local Control—Allows local government to prohibit data center construction/development. Protect Florida’s Water Resources—Ensure that water resources are not utilized to the detriment of the public. Protect Natural Florida— Prevent the construction, siting, or operation of a data center by foreign principals or on land classified as agricultural and/or lands under a greenbelt exemption, and require setbacks and vegetative buffers. Requires FDOT to complete noise abatement reviews to protect natural Florida from noise pollution. DeSantis discussed his proposal for an AI Bill of Rights at a press conference: Governor DeSantis Proposes Citizen Bill of Rights for Artificial Intelligence https://t.co/xVvmeE9f5q — Ron DeSantis (@GovRonDeSantis) December 4, 2025 WUSF shared: DeSantis is proposing his wide-ranging AI bill of rights to address the “obvious dangers” of artificial intelligence. “You know, it could set off an age of darkness and deceit,” he said. “Some will say that it’s going to lead to … curing cancer and all that. I hope so. I think that would be great, but, but human nature is what it is, there’s going to be huge temptations to take this in a very bad direction.” DeSantis said he’s been working with legislators on the bill — and that it would have renewed consumer protections against deep fakes and explicit material, especially involving kids, and misuse of personal data. It would limit AI use for insurance claims, require disclosure of its use in legal filings, and create restrictions — including local controls — for the huge, power-guzzling data centers that AI requires. His proposal has safeguards for children interacting with AI chatbots — parents could read their chats and set parameters, and companies would have to notify parents if a child exhibited concerning behaviors. Megan Garcia spoke in support of the proposal. She’s a Central Florida woman whose 14-year-old son died by suicide after getting involved with a Character.AI chatbot. “Last week was Thanksgiving,” she said, “but we weren’t celebrating because there was an empty chair at our Thanksgiving table. Our beautiful child is gone, and it’s too late for him, but it’s not too late to protect millions of other children in our state.”