Conservatives are used to being called names: racist, sexist, transphobic, and the list goes on. Typically, these charges are rooted in policy differences: If you oppose DEI and racial quotas, the Left will call you racist. If you oppose men competing in women’s sports, you’re a transphobe. These labels are weapons used to advance political narratives, and typically deserve the same attention as an unhinged, all-caps comment in your X feed. They should be ignored. Yet when it comes to sexism, conservatives should consider how their messaging makes the sexist charge stick with women who otherwise might join our movement. Conservative leaders aren’t misogynists, but particularly when speaking to and about women, they are sometimes tone deaf. Take the issue of marriage and family life. For good reason, conservatives frequently trumpet evidence showing the benefits of marriage and family formation. Children raised by married parents enjoy a long list of benefits. Married women and men are less likely to live in poverty, have better health outcomes, and report higher levels of happiness and life satisfaction than their single counterparts. This is important information for the public to have. Yet efforts to raise awareness about the benefits of marriage and family formation frequently come across as denigrating childless or unmarried women. Conservatives may think they are countering nihilistic TikTok influencers and gender studies professors who seem driven to convince impressionable young women that marriage and children are the enemies of good mental health, while an OnlyFans career offers true fulfillment. Yet the persuadable women most likely to hear conservatives’ counter messages are women who already recognize the benefits of marriage and children, but who find themselves outside those institutions nonetheless. Today, nearly 20% of women over age 45 are childless. According to a Pew survey of childless adults, nearly 40% admit that they once wanted children. That’s almost certainly an understatement since many childless adults likely don’t want to admit, even to themselves, that they regret missing this irreplaceable part of the human experience. Additionally, about one-quarter of children are being raised by a single parent. Those single parents don’t need to be told how much easier it would be to have another adult helping to give their kids all the love and support they need. They live it every day. Touting the benefits of a happy family life can seem not so much instructive as rubbing it in. Done wrong, this messaging risks not only alienating childless and unmarried women, but all of those who love them. When women hear that messaging, they don’t solely think about how it impacts them, but also the people they love and worry about the most: their dear best friend who hasn’t found a husband; their beloved, recently divorced sister juggling kids’ schedules and costs. Married women with children will reject those who they see as dunking on their loved ones. Conservative leaders should also keep this in mind when addressing work-life issues. Of course, parents should know how vulnerable children are in those first months and years of life, and why investing time in them is so beneficial. Yet, when done wrong, those messages can sound like attacks on working women — many of whom would love to downshift their careers but feel like they can’t afford to do so. It is certainly true that facts don’t care about your feelings. Political leaders must make policy decisions grounded in clear-eyed reality. Yet it is also true that feelings are often unmoved by facts. That is why, when communicating about sensitive and deeply personal issues, policy leaders must be careful in how they communicate those realities, because poorly chosen words can do far more damage than good. Republicans do not want to be seen as a party that only values married mothers or only women as mothers. The party also welcomes single women, widows, lesbians, and divorcees — any woman — so long as she shares the core conservative beliefs that personal responsibility, limited government, and free markets are the foundation of a flourishing country. Republicans should be succeeding in winning women over. Democrats have spent recent years denigrating the very concept of womanhood — as if being a woman is a costume that you can put on and take off. Conservatives took the lead in defending women as a distinct group worthy of equal opportunity and protection under the law. Women saw this and recognized conservatives as the champions of common sense and core women’s rights. Conservative policies are fundamentally pro-woman: Women thrive in a safe, secure society with a robust economy offering plentiful opportunities for people to pursue their own visions of happiness. This policy vision needs to be communicated carefully, in a manner that shows that women — all women, not just married mothers — are valued and can find a home in our movement. * * * Carrie Lukas is the president of the non-profit Independent Women’s Forum. Follow her on X at @carrielukas. The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.