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These 7 things make smart people sound less competent. A behavioral expert shows how to fix it.
Codie Sanchez—an investor, entrepreneur, business strategist, and former journalist—knows a thing or two about winning at conversation. From spending time on Wall Street to helping everyday people build unconventional wealth, she’s learned at least this: “You can be the smartest person in the room and still lose it entirely because of the way you speak.”
She explains in a YouTube video that when it comes to first impressions, everyone is “immediately” graded on the “warmth and competency” of what they’re saying, with the latter being especially crucial in business settings.
And over the years, she noticed that many intelligent people with great ideas get overlooked because of “how that intelligence is delivered.” It often comes down to one of the seven self-sabotage patterns below. (The good news: these are all easy fixes.)
The 7 speaking patterns that sabotage us from being heard
1. Excessive hedging
Hedging in linguistics is the use of cautious, tentative, or vague language. Sanchez uses examples like “but,” “I don’t know,” “maybe,” “could be,” and “I’m not sure.”
While hedging can sometimes be “strategic,” most of us do it to remain polite or to avoid coming across like a “sycophant.”
Knowing the difference between strategic hedging and insecure hedging comes down to whether you’re adding “nuance for clarity” or “padding your statement to avoid social risk.”
2. Overexplaining
“Smart people hate being misunderstood,” says Sanchez, which can lead them to pile on information. Ideas that come across as overly complicated ring less “truthful and more intelligent.” Not only that, it can convey the message that you think “your audience is slow” or that “your idea can’t stand on its own.”
Conversely, simple, easy-to-understand ideas—those with “high processing fluency”—automatically look smarter.
3. Talking too fast
When our nervous system is firing, it’s natural for our pitch and speaking speed to increase. This is unconsciously interpreted as “uncertainty.”
To offset this, Sanchez recommends identifying your most important sentence, aka a “key line,” then taking a breath before it and slowing it down by 20%.
Two people have an animated conversation. Photo credit: Canva
4. Focusing on specs, rather than story
“People remember the story change, not the feature list,” says Sanchez.
While this might at first sound like encouragement to use lots of emotional, flowery words to set the scene, Sanchez instead encourages “ruthless simplicity.”
She then points to Steve Jobs, whose Apple presentations used very few slides and stripped-down language to show how his vision of the future addressed society’s current problems. Needless to say, it worked.
5. Being afraid to “show off”
A man in a suit shows off. Photo credit: Canva
Sanchez says that while it’s “tempting to play it cool, you should be a show-off,” adding, “People who win in life are not the ones in the shadows.”
She also points out that plenty of political figures and business moguls are successful almost exclusively because of their showmanship. However, that doesn’t mean piling on information to prove you know what you’re talking about. Instead, make your point with such simplicity that it makes “everyone else feel smart.”
“Go big and show, but default to the show being simple,” she explains. “Clarity beats cleverness every time.”
6. Not rehearsing
Just as elite athletes and artists dedicate intentional time to their craft, great speakers also invest hours in “deliberate practice.” This includes cutting unnecessary words, practicing pauses, and, perhaps most importantly, saying things out loud.
Sanchez warns that a lack of purposeful practice can lead to rambling, running out of time, panicking, and second-guessing ourselves.
7. Constant self-deprecation
This can be common among high performers as a way to seem “humble.” And to a certain extent, it works. But according to Sanchez, overusing it, especially with people who don’t know you well, can read as “insecurity disguised as humor.”
The pattern behind all these traps: fear
A man holds paper over his head. Photo credit: Canva
Whether it’s fear of rejection, being wrong, being judged, or not being liked, smart people tend to perceive these risks more acutely because they’re better able to recognize complexity.
It goes to show that “winning the room,” as Sanchez puts it, isn’t about knowing the most, but about “managing the perception” of others. We achieve this not by “predefending against every possible criticism,” nor by putting on “fake alpha energy,” but by communicating clearly and letting our ideas stand.
Before important conversations, Sanchez says to run through this checklist:
Am I hedging unnecessarily?
Am I overexplaining?
Am I rushing?
Am I overcomplicating?
Am I landing statements confidently?
Am I comfortable with silence?
While awareness of these things alone can improve your perceived competence “by 15–30%,” Sanchez notes that fixing one element each day and running through the talk out loud “can take you the rest of the way.”
And if this still feels too convoluted, focus on the “3 S’s Rule”: shorter, slower, stronger.
Focusing on speaking more slowly, using fewer filler words, and increasing conviction is more than enough to project authority and command a room. Again, practice incorporating just one of these elements each day.
You can find even more helpful tips like this by following the BigDeal by Codie Sanchez podcast on YouTube.
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