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The Lighter Side

The Lighter Side

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The City Where Free Buses Changed Everything
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The City Where Free Buses Changed Everything

The open-air central bus station in Dunkirk feels like a Formula 1 pit lane. In the space of a few minutes, a dozen pink, green and blue buses speed in and out, with passengers descending and mounting through all available doors. The arrivals board, displaying destinations such as Grande-Synthe, Cappelle-la-Grande and Malo-les-Bains, ticks over so quickly it’s as if drivers are vying for a podium spot. As the C4 bus pulls in, a teenage girl with chunky headphones and a mother with a baby in a stroller are among those to board. But there are no beeps registering cards, nor the clink of coins used to pay for tickets. Because in this northern French city, no passenger pays. “It’s not bad, really not bad,” says Theo, a 23-year-old gardener in the city and a daily user of the service, in typical French understatement. “You never have to wait long. There’s less car traffic and less pollution because of it. And it’s free.” Bus passenger numbers have increased by 165 percent since free bus travel was introduced, according to Dunkirk city hall. Credit: Peter Yeung In 2014, Dunkirk made the decision to get on board with free public transit. Mayor Patrice Vergriete, who has a doctorate in urban planning, pledged during his election campaign that the city would become the largest in France to drop fares on local networks. Today about 150 vehicles — labeled “100% free bus, 7 days a week” — crisscross the city and its surroundings, giving 200,000 residents free access to 18 routes. “We made this decision to prioritize freedom [for residents] and really create a shock to improve mobility in Dunkirk,” says Jean-François Montagne, the deputy mayor of Dunkirk and head of the region’s ecological transition efforts.  Proponents like Montagne say that making public transit free reduces carbon emissions, air pollution and traffic, and supports low-income households. They also argue that a funding model that relies on government subsidy rather than passenger fares is more resilient in the face of shocks like pandemics. But critics say that there are high costs linked to these policies — and that scaling them up to sprawling metropolitan hubs, just as New York City’s new mayor Zohran Mamdani has pledged to do, is unlikely to be a smooth ride. Weighed down by negative news? Our smart, bright, weekly newsletter is the uplift you’ve been looking for. [contact-form-7] In Dunkirk, it took four years — from 2014 to 2018 — for efforts to hit the road. First, authorities publicized the program in the media and on the streets, carried out surveys with residents, simplified and reworked timetables, improved the quality of vehicles, repositioned bus stops and increased the size of the fleet. In 2015, they launched free travel on weekends as a testing period, before rolling out the service seven days a week in September 2018. “You can’t just make buses free from one day to the next,” says Montagne. “If the service is underused, timetables not well understood, if buses are always late, and you don’t change people’s views of public transit, then it won’t work.” Central to Dunkirk’s strategy was reinventing the image of public buses, which were typically seen as overloaded, unclean and not particularly safe. Authorities now clean buses every day, and if a seat is broken then it is replaced within a day. Each route, they decided, should have a scheduled arrival every 10 minutes. Smartphone applications also allow passengers to track where and how full their bus is. More than 45 local authorities in France have made some form of public transport free for all passengers. Credit: Peter Yeung “These might seem like small details, but we worked a lot on this,” says Montagne. And just over a decade since Dunkirk kickstarted its free bus program, the policy has hit top gear. According to Dunkirk city hall, the number of bus passengers has increased by 165 percent since the initiative was introduced. “In Dunkirk, it’s led to a huge rise in users, it’s revitalized the city and it works as a kind of social redistribution,” says Maxime Huré, a lecturer in political sciences at France’s University of Perpignan Via Domitia who has studied the program. A 2019 study by the Observatory of Free Transport Cities, an independent body, found that the policy has led to residents making more trips to the city center, that about half of the new bus riders were taking bus journeys they previously made by car, and that the attractiveness and image of the city has improved.  Separate research in 2021 found that free buses are helping young people in Dunkirk shift away from the “idealized” image of private car ownership. Indeed, according to Montagne, city hall figures show that 10 percent of Dunkirk bus users have abandoned their cars since 2018, cutting use of city parking lots by 30 percent. Monique, a 75-year-old retiree, stopped driving two years ago with her weakening eyesight and the ease of the free bus transport as an alternative. She’s pleased that there’s even a standalone night service akin to a city-run Uber service that can be ordered on demand at 10pm, taking her directly home for just €2 when she goes to the theater. “I think it’s really super, it’s very well serviced,” she says.  In France, where the transportation sector accounts for 34 percent of greenhouse gas emissions, a growing number of authorities are getting on board with free public transit. Today more than 45 local authorities have made some form of public transport free for all passengers, including Aubagne, Compiègne and Montpellier. In the latter, where the policy applies only to permanent residents, bus ridership increased by 27 percent in just one year and the number of people being overexposed to nitrogen dioxide, a pollutant linked to road traffic, fell by 90 percent.  And while Dunkirk has introduced completely free transit, others have adopted other models, such as age-based criteria — in Lille and Strasbourg, for example, bus travel is free for those under 18. Free weekend travel, meanwhile, is offered for everyone in Nantes, Rouen and Nancy. But France is far from the only nation to have introduced free public transit. According to a 2025 report by Italian researchers, fare-free public transit has been rolled out in 100 places across the world, notably in the U.S., Brazil and European countries such as Poland. Estonia’s capital Tallinn introduced free transit to its 450,000 residents in 2013, and Luxembourg became the first nation in the world where all public transportation is free (except for first class on trains) in 2020.  Zohran Mamdani has proposed an array of policies for making life in New York City more affordable, including fare-free buses. Credit: Kara McCurdy Some of the oldest examples of fare elimination trace back to the U.S. The California city of Commerce pioneered free buses in 1962. A 1974 federal law provided $40 million for pilots in Denver and Trenton, New Jersey. More recently, Iowa City eliminated bus fares in August 2023 — paid for with a one percent increase in utility taxes and doubling most public parking rates. The two-year pilot led to ridership exceeding pre-pandemic levels by 18 percent, with emissions dropping by 778 metric tons of carbon dioxide a year. Yet opinions are divided on whether a major city like Paris, London or indeed New York City could successfully implement a fare-free model. Some critics say that free transport systems lead to loss of public income and divert money away from infrastructure upgrades.  A report published in September 2025 by France’s Court of Auditors found that free public transport in smaller cities led to ridership increases at a limited cost, but in larger, already well-used networks, the introduction of free transit is “very costly” because it is accompanied by significant losses in fare revenue and additional costs related to the necessary reinforcement of the existing network, which is under greater strain.  The report found that, in Montpellier, free public transport has primarily led to a surge in short trips more at the expense of walking and cycling than driving. In Lyon, in contrast, where public transit fares have increased — €90 ($105) for a monthly subscription — the additional funds have made it possible to finance a wider range of transport services and reduce car traffic. But Dunkirk authorities defend the scheme. Montagne says the €17 million ($19.9 million) annual cost — out of the city’s €500 million annual budget — for running the free buses is an important social investment. “The money serves the population, it helps workers, but also families, for leisure, to attend healthcare.” “[The Court of Auditors] claim that it devalues the service, but it’s totally the opposite — we have fewer crimes and issues than before.” Surveys during Dunkirk’s 2020 municipal elections even found that 99 percent of respondents ranked the free bus service as the most important public policy. Wait, you're not a member yet? Join the Reasons to be Cheerful community by supporting our nonprofit publication and giving what you can. Join Cancel anytime Huré argues that, given the percentage of transit network income that passenger fares represent is broadly falling, making buses free is far less radical than it seems: Fare revenue has been declining almost universally. “But politically, it’s presented as a rupture,” he says. But whether free buses can work elsewhere depends on other factors such as the capacity of networks to deal with an increase in passengers and funding sources, according to Huré. In France, public transit systems are already partly funded by the versement mobilité, or mobility levy, which relies on a percentage of social security contributions paid by French employers. “It could work in large cities, but it depends on the context,” he says. The road ahead appears to show even more places treating buses and mobility as a public good and not a paid privilege. On January 1 of this year, buses and regional trains became free across France’s Lens-Liévin, Hénin-Carvin and Béthune-Bruay metropolitan areas, making it the largest fare-free public transport network in France. Perhaps New York Mayor Mamdani, whose city already sees 1.4 million bus journeys a day, could take the trend to the next level. “There is strong demand for free transit,” says Huré, “and I believe it will continue.” The post The City Where Free Buses Changed Everything appeared first on Reasons to be Cheerful.

As MTV begins shutting down music-only channels, people discuss what the 'final video' should be
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As MTV begins shutting down music-only channels, people discuss what the 'final video' should be

On August 1, 1981, gaggles of Gen X-ers gathered around TV sets in the U.S. (and later around the world) to watch the launch of something about which many had only dreamed. No, it wasn't our own 80s-inspired moon landing. It was the MTV (Music Television) channel, which was set to show music videos on a 24/7 cycle. Much like the 1969 moon launch (which MTV features in its logos), it was an opportunity for a new generation to celebrate something, frankly quite cool.Their first music video? Aptly, "Video Killed the Radio Star" by the Buggles. (Second was Pat Benatar's "You Better Run," followed by Rod Stewart's "She Won't Dance with Me.") My best friend and I watched for hours as David Bowie, Elvis Costello, The Cars, Duran Duran and many others took the channel by storm. For decades, it brought musical legends together, evolving both musically and artistically—gathering big-name directors to bring music to life. Over the years, there were spin-offs, reality TV programming, and award shows, cementing MTV as one of the biggest elements of the Gen X zeitgeist. Music video for "Video Killed the Radio Star" by The Buggles www.youtube.com, The Buggles VEVO So when stories went viral suggesting that MTV was "shutting down" its music channels entirely, the internet went a little haywire. Jeff Luce writes in Parade, "By the end of the year, MTV’s remaining 24-hour music channels will shut down globally across multiple regions, closing a chapter that’s been open since the early days of cable television."While this is true for the U.K. and other parts of Europe, the good news is the plug is not yet pulled for the U.S. I reached out to writer and past MTV VJ Dave Holmes, who shared, "MTV Europe is ending its music video-only suite of channels (MTV Hits, MTV Jams, etc.), and the story has gone through the social media game of telephone to become 'MTV IS GOING OFF THE AIR.' It's not. MTV Hits/Classic/etc. in the U.S. are staying put, and even MTV Europe will remain on the air."But once that genie jumped out of the bottle, it got a lot of people mourning something they probably haven't watched in a while. Many social media posts began lamenting "the end of an era," and the fact that it's not entirely global hasn't stopped people from debating what the "last video should be." Story lamenting the end of MTV music as we know it. www.youtube.com, Rock Feed There were so many discussions, "community notes" had to be added, which claimed, "Not true in the USA." Still, the discussions became rather sentimental. A Threads user called @Jexarjexon wrote, "MTV's final fade-out. The era is officially ending. As of December 31, 2025, MTV will stop airing its 24/7 music video channels globally. The last neon echo of an entire generation's soundscape—gone. Let's do this right. If you were in charge of MTV's final music video ever…what would it be?" They add, "My take is it should go out the way it began with The Buggles and 'Video Killed the Radio Star.'"The comment section had opinions. While many seemed to be in consensus that The Buggles pick makes the most sense, a few offered their points of view. Some joked it should be a spoof called "TikTok Killed the Video Star," suggesting Weird Al take that on. Duran Duran's "Rio" video. www.youtube.com, Duran Duran VEVO Others offer their 80s and 90s favorites, from A-ha to Oasis. One Threader writes, "'It's the End of the World as We Know It (and I Feel Fine)' by R.E.M. One and only." Another believes a play on media is the way to go, like "Radio, Radio" by Elvis Costello.This person gives a few options. "A few choices leap to mind. 1) Bohemian Rhapsody. One of the first 'videos' that proved it could almost be an art form. 2) 'Money for Nothing…'I want my MTV.' 3) The Buggles. Just to close the circle."And perhaps this was the most Gen X answer ever. "It wouldn't be a music video. It would be Beavis and Butt-Head laughing for 24 hours straight." Beavis And Butthead rock out. Giphy Beavis and Butthead 90s TV

Here’s How to Get a Free Burger at Shake Shack on New Year’s Eve
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Here’s How to Get a Free Burger at Shake Shack on New Year’s Eve

New Year’s Eve is here. It’s hard to believe we only have a few more hours left in 2025. Before the year ends, you should probably have one more delicious meal, right? If you like burgers, then we’ve got a deal you can’t pass up. For one last day, on December 31, you can get a free burger at Shake Shack. All you have to do is spend $10, and you can enjoy a burger for free. “Saved my favorite for last. get a ShackBurger for free* with a $10+ purchase ‘til 12/31 use code ‘SHACKCHEER,’” Shake Shack shared on Instagram. View this post on Instagram A post shared by Shake Shack (@shakeshack) A Free Shake Shack Burger Sounds Pretty Darn Delicious It’s not hard to spend $10 at Shake Shack, so getting that free burger on New Year’s Eve is a must. And if you’ve never tried it before, check it out on social media. Shake Shack’s Instagram is full of kind messages about the company. “Hi! I went to the theater district NYC location last week and I am still thinking about what a positive experience I had. Kudos to management and all of the workers – they made a very welcoming experience, you can tell they put in a lot of effort and it makes a huge difference. wishing them a merry Christmas,” a customer shared on Instagram. “We’re stoked to hear you had a great experience! We’re lucky to have awesome team members at all our Shacks. Happy Holidays!” The company replied. The customer’s experience aligns with Shake Shack’s commitment to quality and its team members. “Our people are at the heart of everything we do. Guided by our purpose to Stand for Something Good, we are committed to creating an inclusive, welcoming, and fun environment where every Team member can thrive. Our culture is built on great people who embrace ongoing learning and help us grow every day,” the company website boasts. This story’s featured image is by James Carbone/Newsday RM via Getty Images

Iconic Child Actor’s New Movie Roll Will Blow Your Mind
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Iconic Child Actor’s New Movie Roll Will Blow Your Mind

If you learned that the human head weighs 8 pounds from the movie Jerry McGuire, we’re about to blow your mind. Jonathan Lipnicki was only 5 years old when he was cast in the film and stole America’s heart with the now-iconic line. Here’s the wild part- the movie came out nearly 30 years ago, and Jonathan is now a married father of three. He continues to act and will appear in the upcoming psychological thriller, Williston, alongside Matt Walsh and Geneva Carr. “The psychological thriller follows three landmen who descend on Williston, North Dakota, to secure the rights to the last remaining undeveloped parcel of land—owned by a Native American man who harbors a deep hatred for the oil industry,” he shared on Instagram. View this post on Instagram A post shared by Jonathan Lipnicki (@jonathanlipnicki) Jonathan Lipnicki Can’t Wait for the Movie to Come Out Jonathan Lipnicki told Deadline all about the upcoming project. “I had the pleasure of working briefly with Adam on his debut feature, Anywhere, and was eager to collaborate with him again,” he explained. “When he brought me Williston—a play he had brilliantly adapted into a film—it presented a rare opportunity to explore the moral ambiguity of three deeply distinct personalities confined within a gripping, contained arena. We couldn’t have asked for more compelling performances than those delivered by Geneva and Matt—they brought extraordinary depth and complexity to their roles. It’s intense, unsettling, and profoundly challenging.” “Congrats my friend – you were terrific in Anywhere, I can’t wait to see what this talented bunch does with this film!” A fan shared. “Wonderful Jonathan!!!! Way to GO and so excited to see it!!!! I was filming with @kirk_roos and @mrmattwalsh simultaneously on ANOTHER SHOOT in Tulsa! This sounds incredible! “Arts & Crafts!” is abounding, HOORAY!!” Another friend shared. This fan can’t wait to see Jonathan Lipnicki’s new film. “That’s fantastic news! I’m super excited for you!!” They wrote. This story’s featured image is by  Ron Galella/Ron Galella Collection via Getty Images

Prince George, Princess Charlotte, and Prince Louis Make Sweet Charitable Donation for Babies in Need
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Prince George, Princess Charlotte, and Prince Louis Make Sweet Charitable Donation for Babies in Need

Prince William and Kate Middleton understand the importance of giving back to those in need. They’ve also worked very hard to instill in their children the importance of stewardship. William and Kate, along with Prince George, Princess Charlotte, and Prince Louis, spend many hours every year doing charitable work and helping others. Though we sometimes see their efforts, they often do their charitable work out of the public eye. Recently, The Baby Bank revealed that Prince George, Princess Charlotte, and Prince Louis made a thoughtful donation to the organization. View this post on Instagram A post shared by TheBabyBank (@the_baby_bank) The Baby Bank Lauded the Royal Family for Their Contribution The Baby Bank shared that the royal family made a kind donation to the organization this year. “2025 saw The Baby Bank turn 10 years old. As we reflect on this, we are overwhelmed by the constant support of our community as well as schools, organisations and businesses that have come together to provide collective donations. These have included new winter clothing from @primark Bracknell following some staff fundraising, preloved clothing donations from St Edmund Campion school, a number of collections from @hartbeepsberkshire baby & toddler classes, beautiful Billie’s baby clothing courtesy of @lorrainekellysmith https://www.instagram.com/rosiekellysmith/@rosiekellysmith and essential practical everyday items chosen by The Prince and Princess of Wales’ children@princeandprincessofwales. These items helped us efficiently reach families far and wide and support thousands of children this year,” The Baby Bank shared. Followers loved reading about The Baby Bank’s success and the royal family’s contributions. “I love this and I see how many families you help. I know personally mum‘s from my community have really benefited from your donations. I’d love to support you guys in 2026. I think you are such an important part of the community,” someone shared on Instagram. It’s always nice to see kindness in our world and children learning the importance of helping those in need. This story’s featured image is by Chris Jackson/Getty Images