Not only are music fans discovering new artists on TikTok… artists are finding out about other artists through the social media app. TikTok’s massive influence on the music industry is something not a whole lot of people could have predicted. For years, new music was brought to the attention of listeners through the radio. But as technology progressed, so has the means of music discovery. Now, the younger audience finds their favorites through social media clips… mainly on TikTok. Love it or hate it, that’s just how it is in the modern age. And as Christian artist Brandon Lake explained in a recent interview on Rolling Stone’s Nashville Now podcast, TikTok is even helping artists get connected with other artists. You’re probably familiar with he and Jelly Roll’s “Hard Fought Hallelujah” collaboration, right? Lake shared that the Grammy-winning song may not have ever happened if it weren’t for TikTok: “What’s crazy about TikTok is that’s how Jelly Roll heard my song ‘Hard Fought Hallelujah.’ He heard a clip, thought I was a completely different artist, just happened to hear that audio on TikTok. Two weeks later, he throws his phone in the river here in Nashville. Had he not heard that clip, I don’t know that we would have ever done that song together, which just won a Grammy.” Sound like it was all impeccable timing. As they say, sometimes the Lord works in mysterious ways. Lake says he and his team reached out shortly after they became aware that Jelly Roll was a fan, and the ask was simple: Would the rapper-turned-country-star be interested in laying down a duet? And it appears that it was perfect timing, because the “Need A Favor” singer said he had been praying for an opportunity like “Hard Fought Hallelujah” to come along: “It was probably a few weeks later that my team reached out, said, ‘Hey do you want to jump on this song with this guy Brandon?’ (Jelly was) like, ‘Is is that Hallelujah song? Yeah I love that song, I want to be a part of it. I’ve been praying for a song like this.’ Then we talked on the phone for an hour. Didn’t even talk about the song. Just talked about being dads and husbands and traveling artists. That balance and all of that with family. Just hit it off.” And after Brandon Lake worked with Jelly Roll, that opened up the door for other country collaborations. “When A Cowboy Prays” with Cody Johnson was a huge hit, and he’ll soon release a song with Lainey Wilson titled “The Jesus I Know Now.” Needless to say, Christian music has been having a moment, and Brandon Lake and the many country music artists that have worked with him as of late are to thank. “Hard Fought Hallelujah” with Jelly Roll was the gateway, and now, Lake is taking full advantage of his acceptance into the country music world. You can hear the Christian artist speak more about that in the Nashville Now interview below: The post Brandon Lake Says Jelly Roll Found Him Through A TikTok Clip That Wasn’t Even Him: “Thought I Was A Completely Different Artist” first appeared on Whiskey Riff.