Jumbo, a Dutch supermarket chain with over 700 locations, noticed a problem. A lot of their older customers were lonely. So in the summer of 2019, they created something called a Kletskassa, which translates to “chat checkout.” It’s exactly what it sounds like. A checkout lane specifically for people who are not in a rush and would like to have a conversation with the cashier. No pressure to scan quickly, no annoyed sighs from the person behind you. Just a place where taking your time is the whole point. The first Kletskassa opened in Vlijmen, a town in the North Brabant province. The response was so positive that Jumbo rolled out 200 of these lanes across the country. They also added “chat corners” in their stores where people can grab a cup of coffee and talk with neighbors. The initiative was part of the Dutch government’s “One Against Loneliness” campaign, which makes sense when you look at the numbers. Statistics Netherlands found that nearly 1 in 10 people in the country reported feeling lonely frequently. Among people 75 and older, around one-third said they feel at least somewhat lonely. And that loneliness tends to stick around, especially for seniors living independently. Colette Cloosterman-van Eerd, the CCO of Jumbo and one of the people behind the National Coalition Against Loneliness, explained the thinking: “Many people, especially the elderly, sometimes feel lonely. As a family business and supermarket chain, we are at the heart of society.” She added that Jumbo wants to be more than just a place where people shop. “We help our stores by means of a manual to signal loneliness among customers and to set up local initiatives. Several stores also have a chat corner where customers can grab a nice cup of coffee and chat with neighbors.” Vandaag opende Colette Cloosterman-van Eerd een nieuwe Kletskassa bij de Jumbo winkel in Udenhout. Tevens het startschot voor het openen van 200 Kletskassa’s door heel Nederland. Meer lezen: https://t.co/gv6Q6xd2Ni pic.twitter.com/NfT7tBdk1Q— Jumbo Supermarkten (@JumboSupermarkt) September 27, 2021 The “Alles voor Mekaar” Foundation (which translates to “All Together”) runs the coffee corners with local volunteers. They connect lonely seniors with people who can help with things like gardening and grocery shopping, but mostly they just provide a place for people to show up and talk. This is all happening while the grocery industry is moving in the exact opposite direction. Self-checkout lanes, automated systems, less human interaction. Jumbo looked at that trend and said no thanks, we’re going to do the thing that actually helps people. The Ministry of Health, Welfare, and Sport has supported local coalitions in all 355 municipalities across the Netherlands to fight loneliness through home visits, hotlines, and activity directories for seniors. The chat checkouts are one piece of a much larger national effort. It’s a pretty simple idea. Some people just want to talk while they’re buying their groceries. So you give them a place to do that. The post Dutch grocery store add slow lane for elderly customers who want to chat appeared first on Upworthy.