James Murdoch, the son of media mogul Rupert Murdoch, acquired Vox Media’s New York Magazine, podcast division, and explanatory journalism brand Vox.com in a deal reportedly worth more than $300 million. The acquired divisions will fold into James Murdoch’s Lupa Systems, the media investment company he founded in 2019 after resigning from the board of News Corp over editorial disagreements. The deal brings New York Magazine — which is currently embroiled in a plagiarism scandal — back into the Murdoch family orbit decades after Rupert Murdoch owned the publication in the late 1970s before selling it in 1991. Vox purchased the magazine in 2019 for $105 million.  James Murdoch said the acquisition reflects his focus on long-term media brands that resonate with modern culture. New York Magazine currently publishes both print and digital content across verticals including The Cut, Grub Street, and Vulture. Vox Media’s podcast division spans politics, technology, sports, personal finance, and self-help programming, with hosts including Kara Swisher and Maria Sharapova. Lupa Systems did not disclose the exact purchase price of the deal but sources familiar with the matter told the New York Times Vox Media was acquired for more than $300 million dollars. In 2015, that figure would have been much higher since Vox Media was reportedly worth about $1 billion at the time.  Vox Media will act as a subsidiary of Lupa Systems while collaborating with the company’s broader portfolio, including the Tribeca Film Festival and Bodhi Tree Systems, an investment platform that backs a major streaming service in India. Not included in the deal are Vox Media properties The Verge and Eater, which will remain under the restructured Vox Media and be overseen by current president Ryan Pauley. James Murdoch is betting big on podcasts, saying that in a world with content “slop” and “packaged media,” he thinks people will turn to podcasts that are “authentic.” Last year, Vox’s podcast division did $80 million in revenue.  The acquisition is on par with the growing trend of media consolidation as companies navigate the decimation of search-driven clicks replaced by artificial intelligence summaries, social media disruption, and changing audience preferences. Over the past decade, WarnerMedia merged with Discovery, Disney acquired 21st Century Fox, BuzzFeed acquired HuffPost, Fox Corporation acquired OutKick, and The New York Times acquired The Athletic, among numerous other deals. New York Magazine is currently undergoing an internal investigation after one of its columnists, Ross Barkan, was accused by Washington Post reporter Drew Harwell of copying his Daily Wire hit piece. There were some identical phrases, such as “In the run-up to the 2020 presidential election,” and the pieces showed similar framing. Both stories began with a claim that Ben Shapiro could say he was at the top of conservative media, that the Daily Wire dominated news feeds, and that the Daily Wire found new stories, including Nancy Pelosi’s visit to a hair salon after advocating for a lockdown.