Actor Elijah Wood posted a rant on X detailing his negative experience with a QR code menu at the cinema chain Alamo Drafthouse. The “Lord of the Rings” star made a sarcastic dig while describing the new food ordering process, which he called “truly awful.” Wood demanded a return to physical menus. “For the first time yesterday, I experienced the new Alamo Drafthouse QR code ordering system and I can tell you it’s truly awful,” the actor shared on X. For the first time yesterday, I experienced the new @alamodrafthouse QR code ordering system and I can tell you it’s truly awful. Rather than making ordering food and drink more efficient, it actually adds steps to the process AND if you want to order additional items during the… — Elijah Wood (@elijahwood) June 2, 2026 “Rather than making ordering food and drink more efficient, it actually adds steps to the process AND if you want to order additional items during the film you HAVE to open your phone,” the post continued. “No, your cute reference to that irony in your How To Alamo video doesn’t negate how ridiculous this is. Please don’t cut corners with your staff and revert back to physical menus and order cards.” WATCH FROM TODAY’S EPISODE OF MORNING WIRE:      Alamo Drafthouse is a popular cinema chain known for combining new releases and cult classics with full in-theater dining. They are also notorious for a strict “no talking or texting” policy, which is one of the reasons that the QR code ordering was met with such disdain by customers. The company laid off 15 corporate employees in 2025, roughly 9% of its support staff, and an unknown number of hourly cinema workers in January last year. Per The Wrap, a spokesperson for the Alamo claimed that the change would not lead to future layoffs and said all staffers who previously helped with ordering had new positions in the company. That unnamed spokesperson also reportedly said that 85% of guests placed food orders before the movie began. The theater chain introduced the QR code ordering system earlier this year. The company website said it was done in an effort to “reduce distractions (goodbye check drop during the climax) and, in the long term, make the experience even better.” “Putting ordering control directly in our guests’ hands allows us to move faster and more efficiently, creating a smoother, more responsive experience without added distraction,” the original announcement said. The company also said as the policy was introduced that “only a small percentage” of orders were made during films. It also stressed that the no cell phone policy for texting and personal use would remain as a “custom-built, dark-screen system” that’s “designed to minimize distractions” would be used for taking orders. Social media users were not impressed. “They terminated my fiancée and all the others on the IT team who tried to warn management that the company’s infrastructure couldn’t handle it and that the customer base didn’t want it. It’s all about Sony’s bottom line,” one of the commenters on Wood’s post said, prompting the actor to reply, “Ugh. I’m sorry.” “I took someone [to Alamo Drafthouse] for their first time not knowing they changed it and apologized to them,” echoed another. “It used to be so special, I don’t know what happened.” “Experienced this a few weeks ago. Add the zero tolerance policy on using phones during movies, so stuck with no napkins and no water- no service, no call button. The bill comes with an 18% service fee added on then expects additional gratuity- insanity,” a third commenter agreed.