Photo by Jean Chung / Getty Images TikTok isn’t just a place to offload your celebrity opinions‚ give strangers a complete home tour‚ or share a DIY hack. Each video — at least in TikTok’s view — is also a possible advertisement. As I was scrolling through my feed this week‚ a video from an account I don’t follow popped up discussing actor Hunter Schafer’s Grammys afterparty outfit. The account has a modest 43‚000 followers‚ and the video has less than 8‚000 views. It followed the typical outfit breakdown format: identifying the designer of Schafer’s dress‚ showing a few different angles‚ and adding close-up shots of her shoes. As the video was ending‚ a button popped up prompting me to view items in TikTok Shop related to the shoes. The blue and orange embellished heels... Continue reading…