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Apple won the iMessage wars – time to buy your mom an iPhone
Apple surprised everyone a few months ago when it announced that the Messages app would support RCS in addition to iMessage and SMS. That happened at a time when Google was relentlessly attacking the blue bubbles‚ the EU was considering forcing Apple to open up iMessage‚ and apps like Beeper Mini were finding novel ways to bring iMessage to Android.Â
Earlier this week‚ we learned why Apple decided to bring RCS support to the iPhone. It wasn't Google applying pressure or the EU's new Digital Markets Act (DMA) law that threatened iMessage. It was China's new regulations for 5G phones that forced Apple to announce plans to support the GSMA's RCS standard in the future.
This made me realize something we all ignored. Apple has practically won the iMessage PR war without really giving up anything in the process. It might be time to buy your mom or dad an iPhone if iMessage prevents you from chatting properly.
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