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A new brand wants to dominate mid-range smartphones‚ and I found out how they plan to do it
Mobile World Congress is the place where some of the world's biggest smartphone vendors launch their hottest new flagships. These are usually expensive devices targeting a specific set of buyers. MWC 2024 was no different‚ with the Xiaomi 14 Ultra and Honor Magic 6 Pro both debuting at over €1‚200 ($1‚297). Sadly‚ they won't be available in the US‚ no matter how much you want one.Â
But we're in a place where mid-range and especially upper-mid-range smartphones can deliver amazing performance‚ fast 5G connectivity‚ long battery life‚ good camera performance‚ and even AI. You won't miss out if you decide to choose a less expensive smartphone over a flagship handset with a sky-high price tag.Â
Google makes great mid-range Pixel A-series phones that are excellent alternatives to the high-end Pixels. Samsung has Galaxy A phones that you'd easily recognize everywhere around the world. Then there are brands like Nothing with cheaper flagships and even cheaper mid-rangers. These aren't the only players in a very crowded mobile landscape.Â
I sat down with one such company at MWC‚ a brand that aims to make great smartphones that are also affordable. That's Poco‚ a Xiaomi subsidiary you might not have heard of‚ especially in the US and other markets where Poco phones are hard to come by.
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