What a marketing plan!!!!?

"After record-high gas prices in March, there is finally some relief at the pump.
And some restaurant chains and gas stations have new limited-time deals with the goal of providing additional relief from high prices and inflation.
Starting Wednesday and every Wednesday through May 4, Krispy Kreme is offering a dozen Original Glazed Doughnuts for the price of a gallon of gas, which it calls "doughnut deflation."

https://www.aol.com/finance/kr....ispy-kreme-sets-doug