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In some smaller stores, a new cola has appeared in the past few days, which has led to heated exchanges in the comment fields. Behind the new cola are a couple of brothers in Malmö who want to support the Palestinian territories in this way.

"Palestine Cola" aims to be an alternative to the American giants Coca-Cola and Pepsi. The jar is decorated with the classic Palestinian shawl pattern keffiyeh and the text "Liberty for everyone".

- I will never bring Coca-Cola in here again. Not a chance, says Palestinian Samer Rabie, owner of Locali Food on Nordenskiöldsgatan in Malmö, to Sydsvenskan .

Behind the new cola are the Hassoun brothers with their company Safad Food AB, named after the city of Safad where their family comes from. Safad is the Arabic name for the city of Safed in northern Israel. Since the beginning, there has been great interest.

Safad Food AB has delivered drinks to shops and restaurants in Malmö, Stockholm and Gothenburg, but they have also received requests from abroad.

On the website, the company writes: "Palestine must not be forgotten. The situation the country is in and the inhumane treatment Palestine and its citizens are subjected to means that we absolutely must react."

The surplus from the sale allegedly goes to the civilian population of the Palestinian territories.

Controversial drink
In connection with stores announcing that they have included Palestine Cola in the assortment, the reactions are divided among the customers.

An example is Matkanonen i Kista, which published a post on Facebook a few days ago announcing the addition to the range.

"Thanks, then I know," writes a person who added an Israeli flag to his comment.

"Cannon goods. And for a good cause,” writes another person.

"Perhaps don't mix food and politics... it quickly becomes unpleasant to shop..." reads another comment.

"How much of the revenue goes to Hamas?" asks a customer.