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Cell phone data, mobile apps and paid media: DNC touts voter-targeting plans
The Democratic National Committee is making new tech investments to bolster its efforts to reach young voters and voters of color in an increasingly fragmented environment, according to a new memo laying out the party’s strategies in the months leading up to the general election.
Bolstered by the over $192 million dollars Democrats have amassed in the first quarter of this year, Democrats have doled out millions to acquire data and new technology to specifically target voters in...
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