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Companies scale back Pride Month after last year’s public response cost them millions
Saturday will mark the start of “Pride” month, in which advocates of LGBTQIA+ causes celebrate that movement. In recent years, June has seen major corporate chains feature an array of “Pride”-themed merchandise and decorations, though some offerings have prompted considerable backlash from a non-receptive -- even hostile public -- in recent years.
2023 saw major retailers such as Target become the subject of boycotts over more controversial products marketed for children. Other companies,...