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The hollowness of corporate Pride
Corporations — entities that have long capitalized on social causes to chase profit — seem to be telling on themselves with an apparent pullback on Pride Month marketing this year.
“There’s been a definite scaling back in both big and small ways,” Joanna Schwartz, a marketing professor who studies outreach to LGBTQ audiences at Georgia College & State University, told Vox. “I had expected some brand caution, but this year seems [to be] a near full-scale retreat.”
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