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Instagram users, get ready for an onslaught of AI avatars
Your Instagram app is about to get another healthy (or unhealthy, depending on how you look at it) dose of generative AI. Meta wants to let anyone create AI avatars that have the ability to chat with users. If the concept sounds familiar, it's because we're looking at Meta's version of OpenAI's custom GPTs. Also, we knew it was coming.
Any Instagram user can create custom AI bots with no coding required. You can customize the AI avatars to interact with fans on specific topics to help manage your large fanbase. You can also create custom Instagram AI chatbots that only talk to you about specific subjects.
While I can see the potential benefits of making your own custom chatbots, the fact that Meta is bringing them to Instagram is a little worrying.
There are countless concerns about user privacy in the early age of AI, with companies gobbling up all the data they can. Add to that Meta's history of shady privacy practices, and you'll understand my worries. After all, not even Apple wanted to add Meta AI to Apple Intelligence because of privacy concerns.
If none of that worries you, then Instagram AI Studio might be exactly what you need to grow your online business or have more custom chatbots to talk to.
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