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ChatGPT’s viral image generator is now available to free users
OpenAI released a new AI image generator last week, the GPT-4o model that works directly inside ChatGPT to create stunning images. The tool became an overnight sensation. In a matter of hours, the web was flooded with AI-generated content from the 4o model, including a massive amount of Studio Ghibli-style creations and deepfakes featuring celebrities.
OpenAI has been enjoying all the free publicity, with the 4o image generator tool making ChatGPT viral at a time when DeepSeek and Google each launched their newest AI models. OpenAI has also largely ignored valid criticism concerning the ease of creating potential copyright-infringing images and deepfakes that can mislead people. Instead, OpenAI doubled down on the new image generator in ChatGPT, saying it prefers to allow the model to be as free as possible rather than impose stricter safety features.
The downside of ChatGPT's new image generator becoming so widely used was that ChatGPT Free users did not get access to the new tool as initially expected. Users on the free tier were supposed to be able to create AI images with the GPT-4o model at the same time as ChatGPT Plus, Pro, and Team users.
OpenAI Sam Altman said on X last week that due to the massive demand for the 4o image generator, ChatGPT Free users would have to wait — but the wait was much shorter than expected. I didn't think the company to be ready to bring its new mage generator to ChatGPT Free users so soon, but it just happened.
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