• Race For The Seat is a competition reality series where 15 aspiring drivers battle for a coveted spot on the Kaulig Racing team behind the wheel of a Ram 1500 in the 2026 NASCAR CRAFTSMAN Truck Series

• The eight-episode series hosted by Jacob Lofland taps into the dream of becoming a race car driver, appealing to motorsports fans and general sports audiences alike
• Ram’s reentry is a strategic move to connect with a core audience of truck owners
• The series provides a high-performance stage to showcase Ram’s next-generation trucks and the grit of grassroots racing talent
• Race For The Seat will premiere in the United States on FOX on Sunday, January 25, at 12pm ET with new episodes airing for free across the globe on RAM’s official YouTube Channel for the show – youtube.com/RAMRacefortheSeat – from January 26 through February 6

Ram is charging back into the NASCAR CRAFTSMAN Truck Series — the way that only Ram can. In partnership with Thrill Sports Productions, Ram is launching Race For The Seat, a bold new reality competition series that gives 15 aspiring drivers the chance of a lifetime: to earn a spot in one of five Ram 1500 race trucks on the Kaulig Racing team for the 2026 season.

Over eight adrenaline-fueled episodes, contestants will go head-to-head on iconic tracks, including Virginia International Raceway and South Boston (Va.) Speedway. Viewers will get an inside look at the drivers’ lives, their triumphs and setbacks, and the raw determination it takes to rise through the ranks of motorsports.

“Ram is an iconic American brand, and I’m excited to partner up with them for their new reality series, Race for the Seat,” said Dana White, UFC CEO. “This reality show is all about finding up-and-coming drivers and giving them a massive platform. The best always rise to the top in this type of competition. We are going to find the next generation of superstars for the NASCAR truck series,” added White.

The series will feature unfiltered, behind-the-scenes commentary from UFC CEO Dana White, Ram CEO Tim Kuniskis and Kaulig Racing Team Owner Matt Kaulig — offering fans a rare look at the business, strategy, and heart of racing. Special guest appearances will add to drama both on and off the track.

“We promised Ram would approach NASCAR differently — and Race For The Seat is proof. Sometimes raw talent isn’t enough. Many successful careers start with an opportunity, a lucky break — or in my case, a good old-fashioned kick in the ass,” said Tim Kuniskis, CEO of Ram.

“There’s no one better at building champions than Dana White, which puts this show ‘in the draft’ before it even begins. Among these competitors, talent is a given. What we’re looking for is heart, hustle, attitude, and an insane drive to succeed — someone who lives our ‘Last Tenth’ culture. When a driver rises from a field of 15, it’ll be their shot, their break — and knowing Dana, probably a few kicks — that lead to a life-changing moment by the time we get to Daytona,” Kuniskis added.

Ram recently announced Kaulig Racing as the anchor factory team for the truck maker’s highly anticipated return to NASCAR, starting with the NASCAR CRAFTSMAN Truck Series in 2026.

“Race for the Seat is a great opportunity for the next generation of drivers to show what they’ve got,” said Matt Kaulig, Owner of Kaulig Racing. “Working with RAM to bring this show to life allows us to think differently, push the limits, and give these talented drivers a platform they wouldn’t normally have. I can’t wait to see who earns the seat and joins us on the track.”

Race For The Seat will place the winner in the final seat on Kaulig Racing’s five-truck lineup for 2026:

Brenden “Butterbean” Queen
Daniel Dye
Justin Haley
Free Agent
Race For The Seat

Race For The Seat will premiere in the United States on FOX on Sunday, January 25, at 12pm ET with new episodes airing for free across the globe on RAM’s official YouTube Channel for the show – youtube.com/RAMRacefortheSeat – from January 26 through February 6. Race For The Seat episodes will also be available on FS1. Check local listings.

Ram Brand

Performance is in Ram’s DNA — from the Ram 1500 RHO and TRX to the legendary Power Wagon and SRT10 Viper Truck. Ram’s return to racing was officially unveiled at Michigan International Speedway on June 8, where a Ram 5500 towed a custom-built trailer for a tire-smoking debut of the NASCAR concept truck.

Ram offers a full lineup of pickups and commercial vehicles: light-duty Ram 1500, heavy-duty 2500/3500, 3500/4500/5500 Chassis Cab and ProMaster vans.

Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:

America’s Best Full-size Truck and Van Powertrain Limited Warranty 10 years/100k miles
Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel
Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
Ram 1500 RHO: Best off-road performance per dollar
Ram ProMaster: The most cargo space available in any traditional full size cargo van
Ram Power Wagon: Most off-road capable full-size pickup
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Thrill Sports Productions

Thrill Sports is a next-generation live event and content company at the intersection of sports, entertainment, and lifestyle. As the parent company of Power Slap, Nitro Circus, Street League Skateboarding and Thrill Sports Productions, Thrill Sports is committed to delivering mind-blowing sporting events and original content worldwide. With over 70 million followers across multiple brand pages and channels, Thrill Sports is a leader in sports and entertainment. For more information on Thrill Sports, please visit www.thrillsportsco.com.

Kaulig Racing™

Kaulig Racing™ is a full-time, multi-car NASCAR Cup Series and NASCAR Craftsman Truck Series team owned by award-winning entrepreneur Matt Kaulig. The organization fields two Cup cars and serves as the anchor factory team for Ram’s highly anticipated return to NASCAR in 2026, when Kaulig Racing™ will field five full-time Ram 1500 trucks. Established in 2016, Kaulig Racing™ competed in over 700 NASCAR Xfinity Series (2016-2025) races, earning two regular-season championships and posting 27 victories. In 2021, the team began competing part-time in the Cup Series races before expanding to a two-car, full-time team in 2022 and adding a third, part-time entry during the 2023 season. Since its first Cup Series start in 2021, the team has earned two wins. To learn more about the team, visit kauligracing.com.

TIL NEXT TIME, I AM STILL WORKING ON MY REDNECK!