Kaulig Racing announced today that CELSIUS will serve as a primary sponsor of AJ Allmendinger’s No. 16 entry in nine NASCAR Cup Series races and reunite with Justin Haley for five NASCAR Craftsman Truck Series races in the No. 16 Ram 1500 truck.

CELSIUS, the “Official Energy Drink of Kaulig Racing,” will appear on both Kaulig Racing entries at the season-opening races in Daytona in February and will hold associate brand locations on all Kaulig Racing Cup and Truck Series race vehicles.

Kaulig Racing, owned by entrepreneur Matt Kaulig, will field Cup cars for Allmendinger and Ty Dillon in 2026 and serve as the anchor factory team in the truck series, fielding five Ram 1500 trucks for Ram’s highly anticipated return to NASCAR.

Established in 2016, Kaulig Racing has competed in over 700 NASCAR Xfinity Series races (2016-2025), earning two regular-season championships and 27 victories. In 2021, the team began competing part-time in the Cup Series races before expanding to a two-car, full-time team in 2022 and adding a third, part-time entry during the 2023 season. Since its first Cup Series start in 2021, the team has earned two wins.

“We’re thrilled to have CELSIUS back as a cornerstone partner,” said Matt Kaulig, team owner. “Their commitment to fitness and performance aligns perfectly with our team, and we can’t wait to showcase the brand with AJ and Justin in 2026.”

With its refreshing, zero-sugar energy and LIVE. FIT. GO.™ mantra, CELSIUS is a great fit for fueling drivers both on and off the track. CELSIUS will be a primary sponsor on Allmendinger’s No. 16 in the following Cup Series races:

Daytona International Speedway on Feb. 15 (including qualifying races on Feb. 12)
Circuit of the Americas on March 1
Texas Motor Speedway on May 3
Dover Motor Speedway on May 17
Pocono Raceway on June 14
Naval Base Coronado on June 21
Chicagoland Speedway on July 5
Las Vegas Motor Speedway on Oct. 4
Homestead-Miami Speedway on Nov. 8

Haley drove a CELSIUS-sponsored car for Kaulig in the 2022 Cup season. CELSIUS will be a primary sponsor of his No. 16 Ram 1500 truck in the following races:

Daytona International Speedway on Feb. 13
Grand Prix of St. Petersburg on Feb. 28
Texas Motor Speedway on May 1
Kansas Speedway on Sept. 26
Homestead-Miami Speedway on Nov. 6

About CELSIUS

CELSIUS is a premium, functional energy drink brand born in fitness and built for active lifestyles. Powered by its LIVE. FIT. GO.™ mantra, CELSIUS delivers refreshing, zero-sugar energy designed to keep people moving — from elite athletes to everyday achievers. CELSIUS® is owned by Celsius Holdings, Inc. (Nasdaq: CELH).

TIL NEXT TIME, I AM STILL WORKING ON MY REDNECK!