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Missouri Age Verification Law Signed by Governor Mike Kehoe
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Missouri wants to see your ID before you can look at legal content, and it is selling that demand as child protection. Governor Mike Kehoe signed House Bill 1839 on July 9, turning an attorney general rule into hard law and dropping the state deeper into the widening group of governments that treat online anonymity as a loophole to close.
We obtained a copy of the bill for you here.
The statute goes after websites where more than a third of the content qualifies as “sexual material harmful to minors.” Cross that line and you have to route every visitor through a third-party age check before they reach anything. Social media platforms answer to the same requirement once enough of what they host trips the threshold.
The check collects far more than a birthday. A visitor can hand over a government-issued ID, a form of digital identification tied to their legal name, or submit to what the bill calls “a commercially reasonable method that relies on public or private transactional data to verify the age of an individual.”
That transactional data, the text spells out, can be pulled from mortgage, education, and employment records. Confirming that someone has cleared 18 now means surfacing where they went to school, who holds their loan, and where they work.
Missouri could have asked for a birth year. It chose instead to build a system that welds a person’s real identity to the specific sites they visit, about the most sensitive browsing there is.
The law tells the companies running these checks that they cannot keep what they gather. A third party “shall not retain any identifying information of the individual,” the bill reads, and the attorney general can charge $10,000 for every instance a company hangs onto that data.
The promise reads well on the page. It also rests on trusting that a verification vendor, sitting on a database of IDs matched to porn habits, never gets breached. Age-check providers have leaked this exact kind of information before, and a no-retention clause cannot un-leak a database that has already spilled.
Catherine Hanaway, the state attorney general, enforces the rule and can stack penalties fast. A site faces $10,000 for each day it operates out of compliance, plus an added sum of up to $250,000 if a minor reaches restricted content. Hanaway, who inherited the rule from her predecessor Andrew Bailey, framed the signing as a landmark.
“Our office is proud to have promulgated and enforced Missouri’s age-verification rule, which prompted Pornhub to stop operating in Missouri- delivering one of the most significant online child-protection victories in our state’s history. House Bill 1839 builds on that success, and Missouri will continue leading the nation in standing with parents, protecting children, and holding pornography websites accountable,” she said in a statement.
Representative Sherri Gallick, who sponsored the bill, leaned on exposure figures. “The average age of first exposure is around 11. Early exposure shapes unrealistic expectations with pornography portraying sometimes violent and degrading sexual behavior. Much of the content is violent and demeaning, especially toward women and children,” Gallick wrote.
The bill does carve out news. Bona fide news and public interest content stay exempt, and the text says it cannot be read to touch the work of a news-gathering organization. Internet providers, search engines, and cloud services get their own shield, safe from liability for content they neither create nor control.
Aylo, the company that owns Pornhub, shows how compliance plays out. The site cut off Missouri users in December when the rule first landed, then reappeared as the signing drew near, now serving the state an age-verification prompt where it had gone dark. One version of that gate asked visitors to click “I am 18 or older – Enter” or “I am under 18 – Exit,” a reminder that the heaviest verification machinery tends to fall on the ordinary user while the theater of protection stays cheap.
The requirements take effect August 28.
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