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There is a psychological reason why most people never prepare for disasters, and it is not laziness, ignorance, or a failure to read the news. It is a hardwired feature of the human brain called optimism bias, and it is working against your preparedness right now whether you know about it or not. Optimism bias […] The post Optimism Bias – The Cognitive Flaw That Keeps Most People Unprepared (And How Preppers Can Beat It) appeared first on Ask a Prepper.

MREs World Review: Perfect for Worksite & Emergency Vehicle Kits