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Satan’s Choice MC: A Rapid Revival Reshaping the Outlaw Landscape
In the gritty underbelly of the one-percenter world, few stories carry the weight of legacy like Satan’s Choice Motorcycle Club. Founded in 1965 in Oshawa, Ontario, by Bernie “The Frog” Guindon—a former boxer with Pan Am Games credentials—the club rose to become the second-largest outlaw motorcycle club in the world by the late 1960s and 1970s. It boasted over 400 members and dominated Ontario’s scene with a ruthless reputation. After a dramatic patch-over to the Hells Angels in 2000 that absorbed much of its infrastructure, the club faded into history books and biker lore.
But in August 2025, the flame was reignited. Harley Davidson Guindon, Bernie’s son and a former Hells Angels vice-president, announced “The Choice is back.” What started as a social media post has exploded into a global expansion that is sending ripples—and potential shockwaves—through the entire motorcycle club scene. The club is now pushing aggressively into the United States, forcing established players to reconsider old alliances and territories.
The London, Ontario, chapter perfectly illustrates this surge. As of May 2026, London hosts a Satan’s Choice chapter with around 20 members, making it one of the club’s largest in Canada. This represents the club’s only current footprint in Southwestern Ontario. Harley Guindon, now 40 and operating legitimate businesses including a clothing store, music studio, and MMA gym in Oshawa, has been vocal about the expansion. The club recruits heavily by patching over experienced bikers from other one-percenter clubs, including former Hells Angels members. Traditional lengthy prospecting periods are often shortened or bypassed in favor of proven reputations and street credibility.
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London’s location on the 400-series highways, connecting Toronto and Detroit, makes it prime real estate. These routes have long served as critical arteries for contraband movement and rapid mobilization. The Hells Angels have maintained strong control in the area with full-patch members and support clubs. Satan’s Choice arrival revives old territorial tensions in a city with a documented history of biker violence. While Guindon insists the clubs are simply “doing their own thing” with no threat to public safety, the strategic positioning suggests deeper ambitions. The new chapter isn’t just symbolic—it sits at a crossroads that could facilitate cross-border operations.
The revival has been meteoric. From a handful of Ontario chapters in late 2025 in places like Sudbury, Thunder Bay, Oshawa, and Hamilton, the club has grown to over 50 chapters across Canada. International charters have appeared in the United States, including Arizona, New York City, Chicago, and Detroit. Additional footholds have emerged in Finland, with chapters in Helsinki and beyond. Membership estimates now range from several hundred to nearly a thousand, drawing heavily from disaffected members of established clubs and riders seeking a return to what they see as “original” outlaw values.
This growth isn’t happening through slow, organic recruitment. Satan’s Choice leverages Harley Guindon’s direct lineage to the founder and his own experience to fast-track patching. Experienced riders bring existing networks, skills, and sometimes lingering grudges from previous clubs. In regions like Alberta, authorities have warned that this rapid expansion could spark direct clashes with dominant groups. Similar concerns have surfaced in northern Ontario, where police monitor potential turf wars as Satan’s Choice pushes into established territories.
The club’s public image adds another layer. Some chapters, such as the one in Sudbury, have engaged in community outreach by distributing food and aid at encampments. This creates a “Robin Hood” narrative that contrasts sharply with traditional outlaw stereotypes. Yet this duality—charity alongside alleged criminal enterprises—echoes the original club’s tactics. Bernie Guindon’s Satan’s Choice once forged alliances with the Outlaws MC for methamphetamine distribution, moving product from remote Canadian labs into U.S. Midwest markets. Today’s version appears poised to follow similar cross-border ambitions.
Satan’s Choice rise is disrupting the established hierarchy in significant ways. For decades, the Hells Angels have enjoyed near-monopoly status across much of Canada following the 2000 patch-over. The return of a historic rival, led by an “out bad” former Angel, directly challenges that dominance. Smaller independent clubs now face pressure: some see opportunity in patching over for protection and relevance, while others view the aggressive expansion as disrespectful to longstanding traditions.
Within the broader motorcycle club world, the rapid growth has created tension. Traditional clubs emphasize years of prospecting to test loyalty and weed out weak links. Satan’s Choice model of quickly absorbing veterans accelerates expansion but risks internal fractures, inconsistent culture, and potential infiltration. Critics argue it dilutes one-percenter standards, while supporters claim it restores authentic brotherhood that has been lost to more bureaucratic, corporate-style management in bigger clubs.
Internationally, the club is exporting a distinctly Canadian outlaw identity. The Finnish chapters introduce Northern European riders to the black-and-silver patch with roots in the violent 1970s rivalries. In the United States, the entry into major cities like Detroit and Chicago tests existing power structures dominated by the Outlaws, Hells Angels, and regional independents. Historical alliances between Satan’s Choice and the Outlaws could be revived, potentially shifting the balance of power or creating proxy conflicts through support clubs.
Social media has played a crucial role in this resurgence. Chapters announce themselves publicly, recruit digitally, and actively counter negative narratives. This visibility attracts curious new riders but also draws intense scrutiny from law enforcement task forces. The old rules of operating in shadows have been updated for the digital age, creating both advantages and vulnerabilities.
The U.S. expansion presents particularly thorny issues. American outlaw clubs operate in a more fragmented but heavily policed environment, with powerful RICO statutes that have dismantled major organizations in the past. Satan’s Choice entering strongholds like Arizona or the Midwest risks immediate and potentially violent pushback. Detroit’s close proximity to the Canadian border makes it an obvious strategic target, easing logistics for cross-border activities involving drugs, extortion, or other enterprises.
Potential flashpoints are numerous. U.S. clubs defend territory with extreme vigilance. A new player opening multiple chapters quickly could ignite conflicts reminiscent of past biker wars. Federal agencies like the ATF and FBI will almost certainly increase surveillance, forming joint task forces with Canadian counterparts. Harley’s public stance of “no conflict” might buy time in Canada due to personal connections, but American dynamics are often more volatile, involving not just rival clubs but established street gangs and more lethal enforcement methods.
Economically and culturally, the influx could both revitalize and destabilize local scenes. Riders disillusioned with the bureaucracy of larger clubs may flock to Satan’s Choice for its destiny-driven revival narrative. However, it threatens the delicate balance of support clubs, hangouts, and informal agreements that keep relative peace in many cities. In places like Chicago or New York City, where alliances are intricate and hard-won, the new presence could force uncomfortable realignments, squeezing independent clubs caught between larger forces.
Public safety concerns are mounting on both sides of the border. While leadership insists there is no threat to ordinary citizens, history tells a different story. The original Satan’s Choice faced murder charges, bombings, and large-scale drug operations. Rapid expansion without traditional deep vetting increases the chance of rogue elements causing problems. Communities near new U.S. chapters may experience heightened police presence, business pressures, or spillover violence—issues already being flagged by Canadian authorities.
Satan’s Choice revival is far more than nostalgia. Under Harley Guindon’s leadership, it combines deep heritage with modern tactics: savvy social media use, selective community optics, and bold territorial claims. The London chapter, positioned on key highways, symbolizes this calculated push into new frontiers.
As the club plants flags from Helsinki to Detroit, the entire motorcycle club ecosystem must adapt. Whether this leads to renewed wars, uneasy truces, or a fundamentally rebalanced one-percenter world remains to be seen. What is certain is that Satan’s Choice is moving faster than many expected, and the consequences—especially in the United States—will reverberate through the scene for years to come. Legacy clubs ignore this resurgence at their own risk, while riders and communities alike find
Satan’s Choice MC: A Rapid Revival Reshaping the Outlaw Landscape
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