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Cinnabon Removes the ‘N’s’ to Prove they Aren’t Racist
Atlanta, GA – In a groundbreaking act of corporate virtue that no one asked for, Cinnabon announced Tuesday that it is immediately dropping the letter “N” from its name, menu, and presumably all future thoughts, to prove once and for all that it is not – repeat, not – a racist company.
“From this moment forward, we are proud to be known as Ciabo,” declared CEO Ray Sist at a hastily assembled press conference held in the back of a mall food court. “The letter ‘N’ has caused far too much pain for far too long. We will be scrubbing it from every sign, box, and frosting drizzle. Effective immediately, our flagship product will now be called the ‘Classic CiaboBo.’ You’re welcome, America.”
When pressed on whether customers might be confused by a cinnamon-roll chain that no longer acknowledges the existence of cinnamon, Sist remained resolute. “Confusion is the price of progress,” he said, before tucking into an overflowing platter of Somali goat stew and injera that had been wheeled out for unexplained diversity reasons. “If the mayor of Minneapolis can choke this down on camera to own the racists, the least I can do is power through for the brand.” Moments later, Sist excused himself for “urgent official business.” Attendees reported a series of explosive gastric disturbances from the restroom, though the company insists the noises were part of a new promotional soundscape titled “Ciabo: Breaking Wind, Breaking Chains.”
The rebrand comes amid absolutely zero accusations of racism against the company, which insiders describe as “preemptive crisis management on a level never before seen outside of government press offices.”
Sist defended the drastic measures by citing successful precedent. “Look at Cracker Barrel – they leaned all the way in and sales are through the roof. And MSNOW is killing it up north. If removing problematic letters works for them, it can work for us.”
In related news, Ciabo is reportedly in advanced talks with TikTok star Dylan Mulvaney for a limited-edition “Girlboss Glaze” campaign, and has extended a brand-ambassador offer to former CNN anchor Don Lemon – on the condition that he legally change his name to “Do Lemo” to stay on-brand.
Wall Street reacted swiftly: Ciabo stock (ticker: CBO) rose 87% in after-hours trading before regulators realized the company still technically sells cinnamon rolls and suspended trading pending psychological evaluation of the entire C-suite.
When reached for comment, CNN president Jeff Zucker reportedly shrugged and said, “We’ve been thinking of rebranding to just the ‘C’ channel anyway. Saves on letters and credibility.”
Customers remain divided. “I just wanted a PecanBo,” said one confused shopper. “Now I don’t even know what I’m boycotting.”
Ciabo plans to roll out the full “N-free” menu by next week, promising such innovations as the Miibon, the Cinnabo-less Churro, and an air-fried celery stick marketed as “Frosted Freedom Logs.”
More as this story develops – assuming any letters are still allowed.
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