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Accessing Everything, Owning Nothing: Teens and Physical Media
There’s a paradox of living within a culture that has moved towards a digital media model: While consumers have access to more content than they could ever hope to consume, they don’t own any of it.
The idea of a subscription service is that you pay a certain amount each month to essentially rent any song Spotify has the rights to, or any movie Netflix offers that month. However, licenses change, artists take their content elsewhere, and then your stable monthly fee may not get you access to the media you signed up for in the first place.
As it turns out, “buying” digital media doesn’t provide any sense of true ownership either. Only a few months ago, Sony announced that they would be removing more than 500 movies from their customers’ digital libraries—simply because the company opted not to renew a license with European distribution company Studio Canal. If you live in Europe or the U.K. and “bought” a large collection of digital films, you’re out of luck. No refund, digital credit or compensation of any kind is being provided.
Teens are taking notice of the slippery rules of the streaming world—and they may be pushing against it. Gen Z seems to be going backward in time by purchasing CDs, DVDs and even vinyl records. They’re reverting to an era of tangible, collectible physical media.
Trend, or Truth?
Parents may be skeptical of their teen sprinting to them, begging to switch back to cassettes, CDs and DVDs. Trends like these can be cyclical, so why wouldn’t the allure of a retro collection of vinyls fade as fast as the latest social media trend?
However, if your teen requests a switchover to physical media, you don’t necessarily have to write off their desire outright. Instead, ask them why they feel strongly about collecting these items. Their answer could be a combination of the following:
The idea of physical ownership can be appealing simply because you know you’ll always have access to it. You won’t have to subscribe to multiple streaming services to access your family’s favorite films each month because you’ll be able to whip out your Blu-ray copy instead.
Many people, teens included, also feel a very personal attachment to their favorite pieces of media. Your teen’s interest in a vinyl record, for instance, may be both a practical way to permanently own an album they enjoy and to display a piece of art that signifies a heightened level of connection with the artist. These sorts of tangible items can also lock in their enjoyment of a record more than streaming ever could: Anyone can listen to an album on Spotify, skipping around to the songs they prefer, but letting a record play in its entirety is a different experience altogether.
Owning physical copies of media also forgoes the illusion that streaming services provide: a seemingly endless selection of choices. Have you ever opened your Netflix account to find something to watch, only to wind up endlessly scrolling through options while the streamer begs you to give its newest content a try? Rather than going in blind, hoping to be entertained and inevitably scrolling on phones instead, owning a set number of physical films can make the movie-selection process feel more personal. The various streaming apps will guide you into watching a buzzy movie that may be culturally obsolete in a week. However, choosing from a collection of curated films (especially one that parents have had a say in) can make the act of watching a movie more intentional. Having limitations to what you can watch can help form a personal connection to that media—one where you chose the film, put the disc in a player and watch it without an ad break every other scene.
The Heart Behind the Switch
Trends come and go—and that could be a factor in this recent push for physical media—but for many teens, collecting physical media may speak to something deeper, something worth having a conversation about. What makes retro media so appealing? Is it the personal statement that owning and displaying a movie or album makes? Is it a desire to interact with art in a more tangible sense—and limit the overwhelming number of options that streamers force consumers to endure? Or is it truly just a sense of actual ownership, as opposed to the notion of temporarily borrowing something from a streaming site?
Teens often feel as though movies and music help them understand the complicated emotions of their age, so finding ways to help them express their changing tastes in art—perhaps in the form of purchasing physical media—may be worth a conversation.
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