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CNN’s John King Tries to Help Democrats Find Voters in Rural North Carolina
At the end of Friday’s Inside Politics with Dana Bash, there was a brief documentary feature from CNN’s John King, the former host of the show, from North Carolina, as he pushed Democrats to find voters in rural America. The segment acted as a lesson to Democrats, as the King segment made brief jokes about Democrats while he promoted rural-acting Democratic candidates.
King reported from areas of western North Carolina hit hard by Hurricane Helene in 2024, with most of the segments off the farm taking place in Marshall, North Carolina.
King introduced a farmer and voter, Ed Winebarger, who had a harsh reality for Democrats as he worked on a farm with his hands in dirt: “This right here, getting it under your fingernails. Democrats have a hard time with this. They can't show a connection to the working class.”
At the end of Friday's Inside Politics, former host John King highlighted Democratic losses in Rural voters by going to western North Carolina.
The segment acted as a lesson to Democrats from King, as the segment made brief jokes and promoted rural Democratic candidates. pic.twitter.com/4yccEAuhCX
— Nick (@nspin310) April 10, 2026
King framed the Iran War as an economic hurt for rural North Carolina. He described how Democrats have lost much of the rural vote across the entire country since Jimmy Carter’s election:
Here are 1322 counties where at least 75 percent of the population live in rural areas. 50 years ago, 1976, Jimmy Carter carried 798 of the 1322.
(...)
And in 2024, a rural red tsunami. Kamala Harris won just 79 of the 1322 counties and just 25 percent of their votes. The then and now is stunning.
Winebarger connected the Democratic losses to “anger” and said rural Americans “feel represented by that anger.”
To end, King connected the reconstruction from Helene to the possible bud of growth for Democrats in the midterms if they court rural voters: “18 months of struggle and remarkable resilience. Seven months more until we learn if all the rebuilding here extends to the Democrats.” pic.twitter.com/QmgXpNiLpQ
— Nick (@nspin310) April 10, 2026
King pushed for more Democratic outreach to rural voters, as he shared it would put more states in play and listed dream pickups for Democrats that they have yearned for years, with little success:
Again, be skeptical, but even a modest rural rebound for the Democrats would greatly expand their map, their targets, the possibilities in this critical midterm year. House races here in North Carolina, for example, and in places like Texas, Montana, Iowa, and elsewhere.
Another voter, Josh Copus, described as helping his old friend run for Congress in North Carolina's 11th District against GOP Rep. Chuck Edwards, said Democrats “have lost their way” and need to run people like his friend Jamie, “because he is off this place, like he is our people.”
To end, King connected the reconstruction after Hurricane Helene to the possible bud of growth for Democrats in 2026 midterms if they court rural voters: “18 months of struggle and remarkable resilience. Seven months more until we learn if all the rebuilding here extends to the Democrats.”
The rural voters of America have been ignored and, sometimes, attacked by Democrats for years, as it reminds of a book promoted on MS NOW (then MSNBC) titled White Rural Rage: The Threat to American Democracy. It was difficult to gain voters when they were called racist and threats to democracy.
Nevertheless, John King has taken to the moment to promote Democrats in rural America and push national Democrats to the same. It is interesting how so many journalists fall into Democrats' dreams of winning elections in mostly rural states, like the dream of a blue Texas as seen in previous media surges for Beto O’Rourke and the current media push of James Talarico.
The transcript is below. Click "expand":
CNN’s Inside Politics w/ Dana Bash
April 10, 2026
12:48:00 PM Eastern
DANA BASH: The North Carolina Senate race is one of the seats Democrats are really pushing to turn blue in this year's midterms, but they're going to need to win back the rural voters who have abandoned the party during the trump era. CNN's John King went to North Carolina for his latest installment of “All Over the Map.”
(...)
12:48:56 PM Eastern
JOHN KING: The fall harvest will be not long before the midterm election, and North Carolina has a Senate seat within reach for the Democrats. Plus, maybe, just maybe, a House seat or two. But Weinberger sees the party as still missing a critical ingredient.
ED WINEBARGER (NORTH CAROLINA VOTER): This right here, getting it under your fingernails. Democrats have a hard time with this. They can't show a connection to the working class.
KING: Rural America is synonymous with Trump Country. But Weinberger says Trump policies are making a tough economy worse. First tariffs, now Iran.
(...)
12:49:50 PM Eastern
KING: North Carolina's success could help the Democrats make a good midterm year great. But it would require reversing five decades of rural decline. Take a look.
Here are 1322 counties where at least 75 percent of the population live in rural areas. 50 years ago, 1976, Jimmy Carter carried 798 of the 1322. See all that blue, and won 54 percent of the vote in them. In 2000, though, Al Gore carried only 213 of the 1322. His share of the vote in rural counties dropped to 37 percent. And in 2024, a rural red tsunami. Kamala Harris won just 79 of the 1322 counties and just 25 percent of their votes. The then and now is stunning.
Here in North Carolina, that rural shift from blue to red looks like this. It's been 11 years since North Carolina was represented by a Democrat in the U.S. Senate. And the state's House delegation in Washington, right now, just four Democrats and ten Republicans.
WINEBARGER: There's a lot of anger with, uh, with the voting base. And America has traditionally gone after the angry candidate. They feel represented by that anger. Democrats need to do more to connect rural America.
KING: Again, be skeptical, but even a modest rural rebound for the Democrats would greatly expand their map, their targets, the possibilities in this critical midterm year. House races here in North Carolina, for example, and in places like Texas, Montana, Iowa, and elsewhere.
And the party is hoping to find Senate pickups, U.S. Senate pickups. Where would they look? Texas, Ohio, Alaska, Montana, Iowa, and right here in North Carolina.
(...)
12:53:55 PM Eastern
KING: So, why do Democrats struggle so much here?
JOSH COPUS (NORTH CAROLINA VOTER): I think we lost our way. I don't know, like we got caught up doing something that didn't connect with the people in rural America. And that's why we need to run candidates like Jamie, because he is of this place, like he is our people. So, I don't think it's a lost cause.
(...)
12:54:47 PM Eastern
COPUS: I get it, you know, I know why people like voted for Trump around here because, you know, everyone feels like it's stacked against them. But that hasn't changed like that. I don't think any of those people are like, oh, we're doing better now than we were because we're not.
KING: 18 months of struggle and remarkable resilience. Seven months more until we learn if all the rebuilding here extends to the Democrats. John King, CNN. Marshall, North Carolina.
(...)