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CNN Platforms Lib MMA YouTuber to Hit on Politics of Trump and UFC
Before Sunday’s UFC Freedom 250 Fight at the White House, Friday’s CNN This Morning focused on what the fight and a UFC partnership with the State Department symbolized. MMA Analyst Luke Thomas argued the UFC was intertwined with politics, especially the Trump Administration, as he wondered why the mainstream media never made the UFC “pay” after the “UFC helped launder Donald Trump’s reputation after January 6th.”
The segment led with news of a signed “memorandum of understanding” between the UFC and the State Department, where Marco Rubio called the UFC the “United Nations of fighting.”
Fill-in host Erica Hill asked Thomas what the deal meant, which she described as a showcase of “the soft power tools of the US.” He remained skeptical and wondered about the “return on investment.”
On CNN This Morning, Luke Thomas, an MMA analyst who also runs a political YouTube channel, worried about the political entanglement of the UFC WH Fight and wondered why the mainstream media never made the UFC "pay" as, he says, the UFC helped "launder Donald Trump's reputation." pic.twitter.com/NpIG3TuTF3
— Nick (@nspin310) June 12, 2026
Thomas then wondered about Trump’s beliefs in soft power, “But in terms of like, I mean, if Donald Trump doesn't believe in soft power, it is very, very difficult for me to understand how this is a different but more enlightened version of it.”
Hill then mentioned how cuts were made to USAID, “which was a major instrument in many ways of soft power.”
It should be said, Thomas is not simply an MMA analyst. He also hosts a political YouTube page titled “Luke Thomas Gets Political,” where he has posted about the UFC and Trump, among other topics, such as a video titled “Graham Platner’s Support is Frying Brains of the Establishment."
Here is just a taste of his Political channel, something CNN did not mention at all, which features a good amount of videos on Graham Platner and... Israel. pic.twitter.com/tg3TIHWXiR
— Nick (@nspin310) June 12, 2026
Back on CNN, Thomas continued and hit on the way UFC made deals with worldwide governments to host events, as he cited deals in Serbia and Azerbaijan and complained how there was no deal with the government of Brazil, what he described as “one of the most important markets in MMA.
Hill then asked what he thought the UFC White House fight had turned into, “What do you think, in your view, Sunday's fight has now come to symbolize, and is it what was intended, which we're told is a celebration of the nation's 250th birthday, which happens to fall on this president's 80th birthday?”
Thomas called the fight, “something approximating the union of these two identities or brands or, you know, between the UFC and between the Trump administration.”
He then wondered why the mainstream media did not hit the UFC for platforming Trump:
“What was very interesting was the UFC helped launder Donald Trump's reputation following January 6th, all the way through into 2024, when they helped boost his candidacy, and the mainstream media never made them pay for that. I was very, very surprised at the time.
He ended by calling the UFC political for “years at this point” and called the fight a “culmination of all those kinds of efforts.”
With callbacks that referred to Trump’s views of soft power with reference to topics like USAID, the MMA YouTuber CNN platformed seemed to be more currently focused on politics than the UFC.
The transcript is below. Click "expand":
CNN This Morning
June 12, 2026
6:26:18 AM Eastern
(...)
ERICA HILL: Mixed martial arts analyst Luke Thomas joins us now. Luke, it's great to have you here. So, as we point out, there's some two dozen sports, right? And envoys, you know, in many ways, this is sort of like a goodwill ambassador program, right? The showing the soft power tools of the U.S. Government.
So, how effective do you think with this new public-private partnership, UFC fighters and the sport could be in that role for the U.S.?
LUKE THOMAS: I don't really understand exactly what the return on investment is. I mean, I sort of get the generic arguments that are made about the value of sport and building community, and cultivating good kinds of traits and character. I understand that, but I don't understand what the value is as it ultimately gets back to the shores.
I mean, if you look at the way in which soft power has been implemented in this country for basically decades, generations across multiple presidencies, both Democratic and Republican, it was some kind of effort at both giving something abroad that created better sympathies and had a material impact on the lives of those we were trying to affect, such that it created better sympathies for us or, you know, better bilateral relations. I don't understand exactly what this does.
You can make an argument that it is inoffensive. You can make an argument that, to your point, if the NFL is doing it well, you know, there's no scandal here in that particular sense. But in terms of like, I mean, if Donald Trump doesn't believe in soft power, it is very, very difficult for me to understand how this is a different but more enlightened version of it.
HILL: It's an interesting point when you look at the cuts that were made to USAID, right, which was a major instrument in many ways of soft power.
You know, according to a statement, it's going to be used for joint educational content development, using MMA to teach English and leadership skills. What I think is remarkable, and I think you've noted this, is the areas where UFC is gaining ground. This is - or could be perhaps used because it's a really popular MMA market, a place like Brazil is not really the target of this program.
THOMAS: Yeah. I mean, this is we'll have to see how it's implemented ultimately, right? We'll have to see how it's implemented. I think to me, the lesson I take from all of this is, listen, could there be some kind of benefit down the road? I suppose it's at least worth taking seriously on some level, but that's really not how I understand the nature of this relationship. That if you look at the White House lawn, and if you look at the way in which the parent company for UFC, it's called TKO, they also own WWE. If you just look at the way in which they do business every year seems to greet or bring with it a new level of entanglement in government now. Now not just local municipal government or even state or national government, but just sort of broadly. They do deals internationally with governments all the time.
I make this point, you know, why are they going this year to Azerbaijan and Serbia, and they're not going to Brazil. The most important market, arguably, one of the most important markets in MMA. It's because they're getting paid by the governments there to go. It's this enmeshing of the business between the public and the private in which they're talking about, but it extends well beyond this memorandum of understanding.
And I know for sports fans out there, you're saying, well, you know, government largesse isn't necessarily a new thing for pro sports owners. Fine. But it's at least worth having a conversation about the role that it plays.
HILL: When we look at what is about to unfold on Sunday. Look, some people are really excited about it. Some people are not. There are very distinct camps, which I think are leading to certain stereotypes that are probably not accurate on both of those sides.
What do you think, in your view, Sunday's fight has now come to symbolize, and is it what was intended, which we're told is a celebration of the nation's 250th birthday, which happens to fall on this president's 80th birthday?
THOMAS: To me, this is something approximating the union of these two identities or brands or, you know, between the UFC and between the Trump administration. You could even argue maybe that it's not so much a one-and-done kind of an event, although that's what they're suggesting. But that rather, it marks a new period of entanglement between them.
What was very interesting was the UFC helped launder Donald Trump's reputation following January 6th, all the way through into 2024, when they helped boost his candidacy, and the mainstream media never made them pay for that. I was very, very surprised at the time.
So, this is a thing that has been in motion for a very, very long time. I get asked all the time, do you think the UFC risks being seen as political? I'm like, risk is being seen? This has been an open thing for years at this point. This weekend, to me, is the culmination of all of those kinds of efforts.
(...)