Remember Jaguar's Woke Rebrand? You'll Never Guess How It Turned Out for Them, Or Maybe You Will
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Remember Jaguar's Woke Rebrand? You'll Never Guess How It Turned Out for Them, Or Maybe You Will

It's been less than a year since the Jaguar automotive brand introduced what many -- including this publication, I must note -- called the "worst car ad ever." And, while "go woke, go broke" isn't a new phenomenon, Jaguar has taken it to previously unseen lows. Now, a little over...