A report by NBC News claimed Pentagon leaders are considering a new recruiting campaign to encourage young Americans to honor the legacy of Turning Point USA founder Charlie Kirk and join the military. The outlet cited “two officials” who allegedly had knowledge of the idea. One possible slogan allegedly said, “Charlie has awakened a generation of warriors.” Pentagon officials are considering launching a nationwide military recruiting campaign in Charlie Kirk’s name. The idea under discussion would frame enlistment as a tribute to Kirk’s legacy, positioning him as an inspiration for a new wave of service members. One draft slogan… pic.twitter.com/VdUYH2hv6t — AF Post (@AFpost) September 19, 2025 More from NBC News: Anthony Tata, who serves as undersecretary of defense for personnel and readiness, is leading the effort, the officials said. As part of the potential new campaign, Pentagon leaders are considering using chapters of Kirk’s political organization, Turning Point USA, at schools across the U.S. as military recruitment centers, the officials said. That could include inviting recruiters to be present at events or advertising for the military at the chapters, one of them explained. President Donald Trump has credited Kirk and Turning Point USA with helping him win the 2024 election. The officials did not know what the timing would be for rolling out the possible new recruitment campaign, and it’s not clear if it will ultimately happen. The idea is facing resistance from some Pentagon leaders who have privately warned those working on the effort that such a campaign could be perceived as the military trying to capitalize on Kirk’s death, the two officials said. Kirk did not serve in the armed forces. However, a Pentagon spokesperson quickly denied the report. Pentagon press secretary Kingsley Wilson told Fox News Digital the report was “100% wrong.” Wilson criticized NBC News for “publishing false claims based on anonymous sources.” “This is not happening, yet Fake News NBC published this report as if it were true using anonymous sources with no knowledge of what the recruitment task force at DOW is working on,” Wilson told the outlet. EXCLUSIVE: Pentagon denies NBC report on Charlie Kirk recruiting campaign, calls it '100% wrong' https://t.co/sl4P0iHNZW #FoxNews — Bo Snerdley (@BoSnerdley) September 19, 2025 Fox News noted: The Pentagon also released the original statement it gave NBC, in which chief spokesman Sean Parnell accused the media of inventing lies about recruitment efforts in an attempt to undermine the administration. “The media is so desperate to attack this administration’s success that they are now inventing lies,” Parnell said. “Under the strong leadership of President Trump and Secretary Hegseth, men and women are coming out in droves to serve this great nation.” NBC’s article, written by reporter Courtney Kube, cited two unnamed officials who claimed Undersecretary of Defense for Personnel and Readiness Anthony Tata was leading discussions on a recruitment campaign framed as a national “call to service.”