The MAHA movement is taking the food world by storm. As the latest example of RFK Jr.’s impact on the food industry, Pepsico just made a big announcement. They are releasing an offshoot of Doritos and Cheetos chips that are much healthier. It’s called “Simply NKD,” and the chips taste the same. The only difference is that the chips are lighter in color because they are totally free of artificial, dangerous food dyes. Check it out: Hear ye, hear ye! Introducing Doritos and Cheetos SIMPLY NKD, now made with no dyes or artificial flavors. Available for pre-order now. pic.twitter.com/V3ljWcZJgv — Doritos (@Doritos) November 13, 2025 BREAKING: Pepsi is introducing new versions of its popular snacks that strip out artificial dyes, per Bloomberg. pic.twitter.com/W4euVaTYfa — Leading Report (@LeadingReport) November 13, 2025 Right now, these chips are available to pre-order. But, they will be officially released and available in stores on December 1st. NBC News has more: The company said in a press release that the new snack products will be made without artificial flavors or dyes, dubbing them as “Simply NKD.” “No color, no artificial flavors, same intensity — that’s Simply NKD. Doritos and Cheetos are pioneering a snacking revolution, or a renaissance, if you will,” PepsiCo chief marketing officer Hernán Tantardini said in a statement. “We are reinventing our iconic — and most famous — brands to deliver options with the bold flavors fans know and love, now reimagined without any colors or artificial flavors.” The product launch comes amid pressure by federal regulators, including U.S. Health Secretary Robert F. Kennedy Jr., who say the government will phase out petroleum-based synthetic dyes in the nation’s food supply products by the end of next year. It also comes amid broader concerns from parents and some scientists that food dyes are harmful to children, a link the Food and Drug Administration says it is monitoring, but hasn’t established. What do you think? Will you give these chips a try?