Shaquille O’Neal always seems to have a smile on his face and kindness in his heart. Of course, we know Shaq for his court skills, but the gentle giant is also a very savvy businessman. He’s got his hands in plenty of projects, including a brand new collaboration with Hershey’s that’s totally sweet. Shaq-A-Licious SLAMS are a new gummy treat that highlights Shaquille O’Neal’s love for basketball and candy. “When I do something, I want it big! Big flavor, big fun, big everything,” Shaq shared in a release. “With Shaq-A-Licious SLAMS, you are not just grabbing a gummy and tossing it in your mouth. You’re stacking the balls, aiming for the mango ring, shooting your shot, then going in for that big sweet-and-sour chew. People always told me, ‘Don’t play with your food.’ With SLAMS, I’m telling everybody: go ahead and play with your candy. Stack it, slam it, snack it – and if you miss the shot, you still get the bucket.” View this post on Instagram A post shared by Shaq-A-Licious XL Gummies (@shaqalicious_official) Hershey’s Is Very Excited About Teaming Up with Shaquille O’Neal for Shaq-A-Licious Vivek Mehrotra, Senior Brand Manager at Shaq-A-Licious, The Hershey Company, shared just how innovative this new candy really is. “SLAMS is a game-changer for the Shaq-A-Licious brand and showcases our approach to candy innovation,” Vivek said. “Stacking crunchy gummy balls inside a sour mango ring creates a multi-textural bite unlike anything else in the gummy aisle. The balls-and-hoop format transforms candy into a hands-on experience—inviting fans to build, play, and personalize every piece. With Shaquille’s vision shaping every detail, SLAMS delivers a one-of-a-kind, multi-sensorial adventure that grabs your attention the instant you open the bag.” Shaq posted about the new gummies on Instagram, and his fans can’t wait to try them. “I’mma buy both packs,” a fan wrote. Others who’ve tried Shaq-A-Licious loved them. “Got these for Halloween!! Love them!! Fun addition to my Halloween basket,” someone wrote. “I got these in my Christmas stocking !!!!” Another person shared with a thumbs up emoji. This story’s featured image is by CFP/Getty Images.