When it comes to professional sports, fans have very strong feelings about their teams. If you’re born into a big sports family, you may pledge allegiance to your teams before you can even walk. Even though these games can be extremely competitive, they should also be fun. Not just for the fans, but for the players too. Ahead of Super Bowl LX, the National Football League will announce partnerships with creators to make the game more engaging and more fun. According to The Hollywood Reporter, YouTube sensation Dhar Mann will serve as the Chief Kindness Officer, and he can’t wait. View this post on Instagram A post shared by Dhar Mann (@dhar.mann) Dhar Mann is Among More Than 160 Creators Chosen for the Project “Creators have been a core part of our fan engagement strategy for many seasons, so we’re excited to bring some of the most popular names to Super Bowl 60,” Ian Trombetta, NFL senior VP of global influencer and content marketing, said. “As we work with partners like YouTube and Snapchat to bring over 160 creators to the Bay, we have the unique opportunity to give creators the key to one of the biggest cultural events in the world, empowering them to create and distribute original NFL content to young audiences all over the world.” Dhar Mann will head up the “Be Kind to Your Rival” social media campaign. For each qualifying post that uses #KindnessWinsBig, Dhar will donate $1 to St. Jude Children’s Research Hospital. This extends to as many as 100,000 donations. “I’m honored to be appointed by the NFL as its Chief Kindness Officer,” Dhar Mann said. “I tell hopeful stories, and the Super Bowl has always been about more than football. It’s one of the rare moments when millions of people are all watching, reacting, and feeling something together. I’ve seen firsthand how powerful that shared connection can be. This week is about channeling the passion the NFL is built on into moments of kindness, empathy, and sportsmanship, both on and off the field.” This story’s featured image is by John Nacion/Variety via Getty Images.