Back on Tuesday, podcaster, professor, and man of perpetual solemnity Scott Galloway joined both CNN’s Anderson Cooper 360 and MS NOW’s The 11th Hour with Stephanie Ruhle to promote a scheme were consumers should either pause or cancel their subscriptions to big tech companies as a way to get the industry to end their relationship with President Trump, which he alleged was akin to manufacturing bosses getting cozy with Adolf Hitler. Cooper was up first, and he wondered, “Have you heard from any of the CEOs of companies that you're focusing on?”   Earlier that night, he told CNN "This is pure grift. And I want to create an analogy, a dark one in early 30s Germany. A lot of the titans of the manufacturing industry in Germany essentially said to Hitler, 'If you crush the unions and make us more profitable, we'll ignore the… pic.twitter.com/31wLQGYhIq — Alex Christy (@alexchristy17) February 6, 2026   Galloway claimed that, “I've heard from about a third of them. They're very polite. They understand, and then they go on to say how upset they are about the president's programs, but that they can't speak publicly. And I'm empathetic to that. A good autocrat rewards his allies and punishes his enemies.” He then got to his reduction ad Hitlerum: So, unless it's a collective action, unless they all speak together, I think it's going to be very hard for anyone to go first. But what I remind them is that in early 30s Germany, Hitler made a deal with the largest captains of the manufacturing industry that if they said nothing about his rise and what they sensed was a slow burn to fascism, that they would crush the—that he would crush the trade unions and they would make a lot more money. And then when he rose to power, it was too late. And I think that is a decent or an apt analogy for what's going on here. According to Galloway, “That is, according to the private text messages I get from these individuals, they do not like what's going on, but they're afraid to speak up. And also they see money at the end of the day.” He further declared, “To believe that it could not happen here is naive to history. These folks are enabling what I believe is pretty depraved behavior. And it is time for CEOs to collectively speak up and say what they're saying privately, explicitly to the markets and to the president.” A few hours later on MS NOW, Ruhle listed a couple of examples that she thought were relevant, “Yesterday, Defense Secretary Pete Hegseth made a personal visit to the Blue Origin headquarters and was greeted by none other than its founder, Jeff Bezos. This is days after Amazon paid $40 million for the rights to Melania. She was paid tens of millions of dollars. They spent tens of millions of dollars marketing this film. Is this the access Bezos is paying for? Because Blue Origin is his big business that loses huge amounts of money and could certainly benefit from government contracts.”   Back on Tuesday, Professor/podcaster/man of perpetual solemnity Scott Galloway told MS NOW that he tells big tech execs "that in early 30s, Germany, Hitler made a deal with the largest captains of the manufacturing industry that if they said nothing about his rise and what they… pic.twitter.com/GcwgPApG5u — Alex Christy (@alexchristy17) February 6, 2026   This was one day before the massive layoffs at The Washington Post, which Ruhle no doubt would have included if she had waited a day. As it was, she neglected to mention that Hegseth’s visit was merely part of a larger tour related to the American defense industry and that particular visit was focused on Space Force and NASA-related matters. Nevertheless, Galloway repeated his tortured Hitler analogy, “This is pure grift. And I want to create an analogy, a dark one in early 30s Germany. A lot of the titans of the manufacturing industry in Germany essentially said to Hitler, ‘If you crush the unions and make us more profitable, we'll ignore the slow burn to fascism.’ And then when it kind of got out of control, it was too late. And I see the same thing here.” Galloway also repeated his claims to have heard from these people directly, “And you've probably heard from them, and so have I, via text message that they hate themselves. I'm like, ‘Well, I hate you too.’ And until you speak out, this, this autocracy, kleptocracy that is enabling a slow burn to fascism from the people that he cares about and that the markets care about, they need to speak out. Enough is enough. This is leading us to a very dark place.” Even if one agrees with Ruhle and Galloway about the price of the Melania documentary, it is a massive stretch to bring Hitler into the conversation. When the big tech companies did what President Biden wanted them to do on “disinformation,” did CNN, MSNBC, and Scott Galloway compare him to Hitler? No, of course not. Here are transcripts for the February 3 shows: CNN Anderson Cooper 360 2/3/2026 8:48 PM ET ANDERSON COOPER: Have you heard from any of the CEOs of companies that you're focusing on? SCOTT GALLOWAY: I've heard from about a third of them. They're very polite. They understand, and then they go on to say how upset they are about the president's programs, but that they can't speak publicly. And I'm empathetic to that. A good autocrat rewards his allies and punishes his enemies. So, unless it's a collective action, unless they all speak together, I think it's going to be very hard for anyone to go first. But what I remind them is that in early 30s Germany, Hitler made a deal with the largest captains of the manufacturing industry that if they said nothing about his rise and what they sensed was a slow burn to fascism, that they would crush the—that he would crush the trade unions and they would make a lot more money. And then when he rose to power, it was too late. And I think that is a decent or an apt analogy for what's going on here. And that is according to the private text messages I get from these individuals, they do not like what's going on, but they're afraid to speak up. And also they see money at the end of the day. Notice how the tariffs do not affect these companies, that there's been carve outs, that there's talk of all kinds of loans to backstop the incredible infrastructure expenses here. This, to believe that it could not happen here is naive to history. These folks are enabling what I believe is pretty depraved behavior. And it is time for CEOs to collectively speak up and say what they're saying privately, explicitly to the markets and to the president. *** MS NOW The 11th Hour with Stephanie Ruhle 2/3/2026 11:53 PM ET STEPHANIE RUHLE: Yesterday, Defense Secretary Pete Hegseth made a personal visit to the Blue Origin headquarters and was greeted by none other than its founder, Jeff Bezos. This is days after Amazon paid $40 million for the rights to Melania. She was paid tens of millions of dollars. They spent tens of millions of dollars marketing this film. Is this the access Bezos is paying for? Because Blue Origin is his big business that loses huge amounts of money and could certainly benefit from government contracts. SCOTT GALLOWAY: This is pure grift. And I want to create an analogy, a dark one in early 30s Germany. A lot of the titans of the manufacturing industry in Germany essentially said to Hitler, “If you crush the unions and make us more profitable, we'll ignore the slow burn to fascism.” And then when it kind of got out of control, it was too late. And I see the same thing here. Notice how these big tech companies are not subject to tariffs. That Apple was somehow able to get out of these tariffs. We're even talking now about some sort of bill that might come back with the full faith of the U.S. government, some of these huge infrastructure investments. When Tim Cook goes to the premier with an inscribed hard disk drive, when Amazon overpays for the Melania documentary, this is pure pay for play. When the Ellison family says to Warner shareholders, you should accept our bid because it's more likely to go through because I'm a Republican donor and have my head so far up the orifice of the president, you can't see my legs, that is an admission by these individuals that they now recognize the government as pay for play. And you've probably heard from them, and so have I, via text message that they hate themselves. I'm like, “Well, I hate you too.” And until you speak out, this, this autocracy, kleptocracy that is enabling a slow burn to fascism from the people that he cares about and that the markets care about, they need to speak out. Enough is enough. This is leading us to a very dark place. And what I'm suggesting is an economy that is 70 percent consumer driven, that our hidden weapon that's been hiding in plain sight is our consumer spending. And if you want the biggest bang for the buck, go after big tech subscription services. It is not a huge price to pay and it will have a big impact.