At 94 years old, William Shatner may be this year’s Super Bowl MVP, but he’s not playing for the Seattle Seahawks or the New England Patriots. Nope, old Bill’s coming in clutch for Kellogg’s Raisin Bran in what might be the cleverest ad we’ve seen in quite some time. The spot dropped on YouTube, and fans are in love with the performance and ready to add a bowl of bran to their daily diet. The ad features a bit of Star Trek theming and “Will Shat” as a Bran Ambassador for Kellogg’s Raisin Bran. And yes, it’s as funny as you think. William Shatner Loves Kellogg’s Raisin Bran In the ad, we see Will Shat beamed to different locales to introduce Kellogg’s Raisin Bran. The puns abound, and every scene is funnier than the last. We aren’t going to give anything more away, but if you were a fan of the classic Kmart ad where customers talk about shipping their pants, the William Shatner Kellogg’s Raisin Bran ad will be right up your alley. This one even comes complete with an adorable Shih Tzu for fun. People in the YouTube comment section think the William Shatner Raisin Bran commercial might be the best they’ve seen in a very long time. “I watched this and literally went and had a bowl of Raisin Bran Crunch. You don’t hassle the Hoff, and you don’t s–t the Shat! A living legend!” Someone wrote. “Commenting here early cause this commercial is amazing. Gonna grab some tomorrow!” Another person wrote. This person loved the ad. “I think someone in the Kellogg advertising department came across Kmart’s ‘I shipped my pants’ commercial from years ago on YouTube and said to themselves boy oh boy do I have a great idea for William Shatner and now we have ‘Will Shat’ for Raisin Bran,” they wrote. This story’s featured image is by MEGA/GC Images.