One of the most perennially annoying forms of reverse racism in the media is criticizing the Winter Olympics because they’re too white. Every four years, we at NewsBusters remember Bryant Gumbel on his HBO program Real Sports speaking out against….allegedly White Sports. Finally tonight, the Winter Games. Count me among those who don’t like ’em and won’t watch ’em….Like, try not to be incredulous when someone attempts to link these games to those of the ancient Greeks who never heard of skating or skiing. So try not to laugh when someone says these are the world’s greatest athletes, despite a paucity of blacks that makes the Winter Games look like a GOP convention. He mocked the sports, and he mocked the athletes. It would sound like he shouldn’t have been hosting a sports show. Can you imagine how long someone would last at HBO or ESPN if they suggested basketball was a ridiculous sport because it doesn't have enough white people? The racial scolds of the Associated Press broke this one out before the games began, with a Europe-based sports reporter named Steve Douglas. It wasn't someone assigned to a "race and culture" beat. Let the bean-counting games begin! The headline: Europe’s rising diversity is not reflected at the Winter Olympics. Culture plays a big role Douglas begins with the story of Maryam Hashi, a Somalian immigrant to Sweden who's now an Olympian in snowboarding. That's an aspirational story of overcoming a dramatic change in the climate you live in to thrive in athletics. But of course, "What she’d love now is to see other migrants experiencing the same joy." That's a fine goal, but for the Left, it feels like an ideological crusade. Immigration from Africa and the Middle East has transformed the demographics of Europe in recent decades. And while the growing diversity is reflected in many sports such as soccer — Sweden’s men’s national team has several Black players including Liverpool striker Alexander Isak — it hasn’t made a dent in winter sports. At the Milan Cortina Winter Olympics, Sweden is sending a team made up almost exclusively of ethnically Swedish athletes, with NHL player Mika Zibanejad, whose father is from Iran, a rare exception. That hardly reflects the diversity of the Nordic country: About 2 million of its 10 million residents were born abroad, about half of them in Asia or Africa, according to national statistics agency SCB. The lack of athletes of color at the Winter Olympics — and in winter sports in general — has been a recurring theme in the U.S., which is sending one of its most diverse teams to the Games. It hasn’t gotten the same attention in Europe. The Olympic rosters of France, Germany, Switzerland and other European winter sports nations look a lot like Sweden’s: overwhelmingly white and lacking the immigrant representation seen in their soccer or basketball teams. Douglas lamented that immigrant parents aren't familiar with the winter sports and are often in "less-privileged economic positions," the equipment in the winter sports can be expensive. The agenda is made plain:  Improving access for immigrants Academics believe more needs to be done by winter sports to improve accessibility for immigrants and underserved communities. “It’s a fact that the best integrative force in society is team sports and sports clubs, where kids can go to do useful things together with others,” said Stefan Jonsson, a professor in Ethnicity and Migration Studies at Linköping University. “There is so much research saying if we want social and ethnic integration, this would be the primary thing.” Most Americans and Europeans are supportive of Olympic athletes of all kinds, with an emphasis on hard work and excellence. But you have to laugh when you read stories like this and then there's a pop-up message asking for donations on the AP website under the slogan "News without an agenda."