It’s been seven years (and counting) since the NFL allowed a white person to headline the Super Bowl halftime show. And when you’re talking about a sport where the fan base is roughly 70% white, there’s only one way to understand that decision. It’s a deliberate effort by the NFL (and Jay-Z, whose company Roc Nation has run the halftime show since 2019) to exclude whites from participating in the single most-watched musical performance of the year.  In previous decades, you’d have Prince perform one year, and Tom Petty the next. You’d have Aerosmith and The Who, and then you’d have the Black Eyed Peas. But starting precisely the same year Jay-Z took over the halftime show, in 2019, whites have been banned from headlining. And they’ve been replaced, in many cases, by non-white rappers who can barely speak English. They sexualize the whole thing. And in general, they reduce what used to be a significant American cultural event to a trashy, unwatchable display. In some of these performances, they’re fairly explicit about their goal. We’re not talking about subtle messaging. In fact, with each passing year, the subtlety has increasingly gone out the window. They did the “Hamilton” thing last year, when they trotted out Samuel L Jackson to play Uncle Sam. And they beat you over the head with the message that, of course, white Americans are keeping blacks down. Every few minutes, Samuel L. Jackson would just appear on-screen, to really subvert your expectations. But even with this recent history in mind, no NFL Super Bowl halftime show, to this point, has been anywhere near as overt — or as disgraceful — as the gigantic middle finger to all Americans that aired last night. The NFL chose to conduct the halftime show for the biggest game of the year in a language that almost none of their lifelong fans can understand, while waving the flags of countries that none of them are from. It was, without exaggeration, the biggest f— you that I’ve ever seen a corporation give to its own consumers.  Watch: Bad Bunny ended his halftime show with people holding flags of tons of countries and spiking a ball. Sending a message of togetherness, this halftime show was great ❤️