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Popular Fast Food Restaurant Will Close Hundreds Of Locations
Wendy’s decline continues.
The once-popular fast-food restaurant Wendy’s has announced it will close hundreds of locations in the coming months.
In total, Wendy’s is expected to close over 350 locations that have experienced sales declines over the last couple of years.
Fox Business provided the full scoop on why Wendy’s is closing its doors at many locations:
Fast-food giant Wendy’s will close hundreds of its U.S. restaurants as it looks to focus on value and boost lagging sales in the domestic market.
In the October through December quarter, the fast-food giant reported same-store sales, or sales at restaurants open for at least one year, declined 11.3% in the U.S.
While Wendy’s previously announced late last year its intent to close underperforming restaurants, interim CEO Ken Cook provided more details on Friday during the company’s call with investors.
Cook said that the company shuttered 28 locations in the fourth quarter of 2025 and expects to close 5% to 6% of its 5,959 restaurants, or 298 to 358 locations, in the first half of this year.
The planned closures occur as the fast-food giant continues its turnaround plan dubbed Project Fresh. Announced in October 2025, Wendy’s said the strategy is “designed to revitalize the brand, reignite growth, [and] accelerate profitability.”
Part of its plan to win back customers is shifting its focus to value, as many core customers still feel strained by higher living costs.
“Learning from 2025 around value, we swung the pendulum too far towards limited-time price promotions instead of everyday value,” Cook said during the call.
Maybe Wendy’s should go back to when they had this:
Yellow Wendy’s was also Sunroom era Wendy’s. We’ve lost so much https://t.co/Sv81o2HgSa pic.twitter.com/W3XZyW4Y1M
— AmusedToDeath (@AmusedToDeath1) February 12, 2026
Or this:
In 1988, Wendy’s introduced its Superbar, which included three buffet stations: Mexican Fiesta, Pasta Pasta and Garden Spot pic.twitter.com/xgrfhK2QcX
— RetroNewsNow (@RetroNewsNow) July 13, 2025
Wendy’s is not the only fast-food chain that is struggling.
USA Today reported Pizza Hut is also closing hundreds of locations:
Pizza Hut is set to close 250 “underperforming” locations in the United States in the first half of 2026 as its parent company, Yum! Brands Inc. continues a strategic review of the struggling brand.
During a Feb. 4 Yum! Brands earnings call, Chief Financial Officer Ranjith Roy said that the move was part of “Hut Forward,” a strategy which includes “vibrant marketing, modernization of technology, and franchise agreements.”
“While we don’t share specific details of franchise agreements, we are pleased to be working in partnership with our franchisees on increased efforts to deliver near-term sales while advancing long-term strategy,” Yum! Brands told Restaurant Business Online in an emailed statement.