Fox and Newsmax SOTU Ratings Represent Bad News for Liberals
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Fox and Newsmax SOTU Ratings Represent Bad News for Liberals

The headline was big. TV Insider put it this way:  CNN, MS NOW & Fox News Ratings: Which Network Just Had Massive Month?  The story reported:  February was a huge month for Fox News, with the network averaging 34% more primetime viewers and 35% more total day viewers than competitors CNN and MS NOW combined throughout the month, according to Mediaite. With an average 2.61 million primetime viewers between Monday and Sunday, Fox News crushed CNN and MS NOW, which averaged a combined 1.94 million primetime viewers (807,000 average for CNN and 1.14 million average for MS NOW). Notably, Fox News also topped CBS, which averaged 2.4 million primetime viewers in February.  For Fox News, these primetime numbers were a 28% increase compared to January, while CNN and MS NOW also saw 22% and 28% increases, respectively. When President Trump gives a State of the Union speech, the highest-rated network is Fox, as they announced: "FOX News Media’s coverage of President Donald Trump’s State of the Union address on Tuesday, February 24th was the highest-rated in television with an audience of 11.5 million viewers and 1.9 million in A25-54 demo across FOX News Channel, FOX Network and FOX Business Network." But Fox News was not alone. Newsmax, in the wake of President Trump’s State of the Union Address, headlined:  Newsmax Delivers 4M-Plus Viewers in Breakout State of Union Coverage (Full disclosure, I am a Newsmax TV contributor.) The story reported: Newsmax announced Thursday that more than 4 million Americans tuned in across its channels for the network's comprehensive live coverage of President Donald Trump's State of the Union address Tuesday night. The coverage marks a major ratings and digital milestone for the company. Unsurprisingly, the story caught the eye of the media-watching President Trump. And shortly there was another Newsmax headline:  Trump Congratulates Newsmax for 'Big Numbers' With SOTU That story reported:  “President Donald Trump on Friday congratulated Newsmax for its high ratings showcasing his State of the Union address on Tuesday. "Congrats to Newsmax. Big numbers! President DJT," the president wrote in his Truth Social post. Trump shared Newsmax’s report that more than 4 million viewers tuned in for live coverage of his speech. Trump also posted to his Truth Social a link to Newsmax's story on its high SOTU ratings that drew a cable audience exceeding the combined viewership of Fox Business, CNBC, and NewsNation by 23%.” Big numbers they were indeed. But beyond the Newsmax aspect of the story, when you add in the considerably huge Fox ratings, there was a much larger significance to the story. The hard fact here is that over the decades the media world has been changing - changing slowly at first and then rapidly. There are millions alive today who have literally no memory of a time when there were, at first, just two television networks -- CBS and NBC. The straggler in this was ABC. Then, eventually, there was the government-run Public Broadcasting Service, which was born on November 3, 1969. In today’s world there are cable channels everywhere, as it seems. But it took awhile. Fox News didn’t exist until 1996. The history tales record that when launched Fox could only draw 10 million viewers. But a mere four years later Fox could be found in some 56 million homes. By the end of 2020 Fox was, per Wikipedia, “the most-watched network in cable news history.” It was a media revolution for sure. And the revolution in the modern media kept going. (Not to mention the creation of the Internet and the invention of “streaming” TV networks on computers.) In 1998, journalist Christopher Ruddy created Newsmax as a digital media company. By 2014, Newsmax TV was launched to 35 million subscribers. And on Newsmax has gone, gaining strength seemingly every minute of the day. Just this last week, as Trump himself took personal note, the Newsmax coverage of his State of the Union address.  was able to headline:  Newsmax Delivers 4M-Plus Viewers in Breakout State of Union Coverage The story reported:  Newsmax announced Thursday that more than 4 million Americans tuned in across its channels for the network's comprehensive live coverage of President Donald Trump's State of the Union address Tuesday night. The coverage marks a major ratings and digital milestone for the company.... The Newsmax channel alone drew 2.8 million total viewers Tuesday night, according to Nielsen, while an additional 1.3 million streaming viewers watched coverage on Newsmax2, underscoring the growing reach of the network's digital platforms. The Newsmax audience was so large on cable that its total audience exceeded the combined viewership of Fox Business, CNBC, and NewsNation combined by 23%. When you add it altogether…the ratings of Fox, of Newsmax, conservative news sites like The Washington Times and The New York Post, and talk radio after that, (more of which in a second) it is, in other words, a moment to understand that what America (and the world!) is witnessing here - yet again - is the change and growth of the modern conservative media. As mentioned, not only is this about Fox and Newsmax very successfully appearing in a cable slot but streaming on computers around America and the globe. The fact that the stunning growth of both Fox News and Newsmax TV has happened so relatively quickly is a testament to the ongoing media revolution that is long gone from the days of three broadcast TV networks plus another funded by the government. The media revolution of today has reached all corners. This last week the world took note of the fifth anniversary of the passing of talk radio’s legendary Rush Limbaugh. It was Rush who lifted conservative talk radio into an American daily habit. He noted this back in 2020:  You are tuned to the most-listened-to radio talk show in America. Our projections using our own modeling techniques, our computer modeling projections, we are now able to project an audience, weekly audience of 62.7 million people. Stunning. And that’s before you added the audiences for Sean Hannity, Mark Levin, Glenn Beck and all manner of others on the national and local radio circuits. Added altogether and it is no wonder Donald Trump sits in the White House. Over time as conservative media gathered steam - from Fox to Newsmax to talk radio and the Internet streaming of one conservative site after another - it changed the political lay of the land. The question now is how this will affect the ability of the Left - the Democrat Party - to elect their candidates. Starting with their candidates in this November’s elections. This November the GOP will be fighting to keep its majorities in the House and Senate, as well as electing more Republican governors. And come January 20th of 2029 there will be a new President in the White House - a Trump successor. One suspects the power of all this relatively newly created conservative media that has been growing in strength over the decades will play a good-sized role in all of those elections. The question is: What will America look like come January of 2027? Not to mention in January of 2029? Stay tuned.