Meet current McDonald’s CEO Chris Kempczinski. Chris thought it would be a good idea to eat the new “Big Arch” burger live on the air when the man seemingly has never eaten a burger — let alone McDonalds — in his entire life! Dude looks so milquetoast that I can’t quite imagine him eating anything other than yogurt, granola and fruit for breakfast, lunch and dinner. But a big sloppy “Big Arch” burger? Or a Big Mac? Or fries? I doubt it! And yet somehow this guy ended up becoming the CEO of McDonalds, proving once again that you truly can become anything you want in life! Anyway, this video is really a sight to behold. Instead of referring to it as a burger as most humans would, this robot calls it their new “product”. And he talks about how it’s been “tested” in Portugal, Germany and Canada as if it’s radioactive and unclear whether it will pass testing for human consumption or not! Then when he tries to pick it up, it’s as if he’s never truly held a burger in his hands before. I also love how he seems genuinely surprised and impressed at what ingredients are in the Big Arch, as if he doesn’t know exactly every little thing that goes into it! I’m not sure if you can have negative aura and charisma, but if you can this guy has it. Folks, this is why you never promote your CFO to CEO. Oh sure, Tim Cook will make you a lot of money, but Tim Cook and this Chris K. guy have zero heart.  Zero passion.  Zero vision.  It’s all just numbers on a spreadsheet and “products” you push upon the masses. Steve Jobs passionately loved creating insanely great new things. Ray Kroc loved burgers. But these milquetoast CFOs-turned-CEOs are so sad to me. Anyway, the video is hilarious. Watch here: THIS IS WHAT HAPPENS WHEN THE McDONALD’S CEO MEETS A BURGER FOR THE FIRST TIME A guy watches the clip of McDonalds CEO Chris Kempczinski and absolutely dismantles it. “Tested in Portugal… Germany… Canada… may even be fit for human consumption.” Then the bite. Awkward… pic.twitter.com/HeyJ4MAMpv — HustleBitch (@HustleBitch_) February 26, 2026 Backup video here if needed: Look, I’ll say this….eating food on camera is almost never a winning proposition. It’s awkward. It looks bad. Your mouth is full. It’s sloppy. You want to talk to keep the video going but you can’t because you’re still chewing. So I get it. But bro, pretend like you at least like your own “product”! Also, fact-checked true that this guy makes about $18 million/year slinging this “product”. Imagine making $18,000,000 a year as the McDonald’s CEO… and still not being able to hide your disgust for your own “product.” pic.twitter.com/PCqgNdzErJ — HustleBitch (@HustleBitch_) March 2, 2026 Has anyone considered hiring this guy instead? This guy loves a good burger: TONIGHT: President Trump speaks at @McDonalds summit on the economy & more. “The Biden administration started the affordability crisis, but President Trump will end it so all Americans can achieve economic prosperity.”@axios https://t.co/D1007sw9Is pic.twitter.com/l4NAH3kdD5 — The White House (@WhiteHouse) November 17, 2025 Speaking of Ray Kroc, it’s fascinating to me how you either have “Founder Mode” enabled in your mind or you don’t. Most people don’t, and you can’t fault them for it. But Founders are special people. Founders instinctively get it.  They instinctively care.  Because they were the ones who cared so much that they created the business out of nothing and called it into being by their vision and their determination. Ray Kroc would famously visit McDonalds locations unannounced to check up on them and also constantly check up on the competitors: Ray Kroc used to drive around unannoced to McDonalds stores and ate few burgers a day (while counting burger wrappers in competitors trash to gauge their sales). Current McDonald’s CEO Chris Kempczinski looks like he gonna hurl after eating new Big Arch. pic.twitter.com/pmeSCjkhrM — Trung Phan (@TrungTPhan) March 1, 2026 A good CFO will do a great job milking money from the machine the Founder builds, but they will never have the vision or care of a Founder. As I was watching Chris K. try to eat this “product”, I couldn’t help but think of this similar video: HILARIOUS: Minneapolis Mayor Jacob Frey Looks Like He’s About To BARF As He Tries To Eat Somali Food Oh my goodness, this had me dying laughing! And I ALMOST felt sorry for this guy, but then that feeling passed real quick.  Because you don’t get to sell out one of America’s once great cities and engender any sympathy from me.  Not gonna happen.  You made your bed, now lie in it! And in this case, that bed is rotten from the inside out, just like their disgusting food. Which is what Jacob Frey just found out. I’ve watched this on loop for about the past 10 minutes and it just keeps getting better. Watch his face! We all know that face. We’ve all MADE that face. That’s the face you make when you’re holding on for dear life trying like crazy not to barf out what you’re currently eating. LMAO!